GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and Office Depot, Lego maintains an average product price of $38.12. Channel concentration is extreme, with Amazon accounting for 98.4% of year-to-date revenue while Office Depot contributes just 1.0%. Momentum turned positive in the most recent month, with revenue up 10.7% month over month, though overall revenue has been essentially flat at 0.1% growth across the tracked period. Pricing has moved in the opposite direction, falling 15.5% overall to a recent monthly average of $34.02, including an 8.9% month-over-month decline. That combination of rising volume against softening average price points suggests promotional depth, rather than premium positioning, is driving current performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Lego on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Lego.
BY REVIEW COUNT
Across 8.2M ratings on 2 channels, Lego averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 8.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$9.2M
Revenue
$195.98
Price
$4.92M
Revenue
$139.99
Price
$3.3M
Revenue
$102.46
Price
$1.38M
Revenue
$49.99
Price
$1M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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