GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Lego saw a significant revenue decline of 44.8% over the tracked period, with Amazon accounting for a dominant 99.4% of retailer revenue share. The brand's average product price settled at $39.85, though this represented a 13.7% overall decrease in average pricing across the period. Month-over-month revenue dropped 21.1%, signaling a continued downward trend in sales momentum. Despite the declining metrics, Lego's top-performing products on Amazon spanned a wide price range from $39.68 to $387.83, reflecting a diverse portfolio strategy targeting both casual buyers and adult collectors. These trends suggest Lego may be navigating a period of pricing pressure and softening demand across its primary retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Lego on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Lego.
BY REVIEW COUNT
Across 14M ratings on 1 retailer, Lego averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 14M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$39.68
Price
$5.4M
Revenue
$387.83
Price
$5.1M
Revenue
$169.99
Price
$2.34M
Revenue
$165.04
Price
$2.29M
Revenue
