GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across tracked retailers Lowe's and Ace Hardware, Lawn Genie — a brand of The Toro Company (NYSE: TTC) — shows a heavily concentrated retail footprint. Lowes.com accounts for 86.1% of year-to-date revenue share, with acehardware.com contributing the remaining 12.9%, leaving the brand largely dependent on a single retail partner. The average product price sits at $25.63, positioning the brand in the accessible, low-ticket tier of its category. Momentum has weakened sharply in the most recent quarter, with revenue down 94.1% month-over-month and 95.5% overall across the tracked period. Pricing has softened alongside volume, as the average selling price fell 11.4% month-over-month to $24.43 and declined 14.4% overall, suggesting seasonal drawdown compounded by discounting pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 95% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Lawn Genie on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Lawn Genie.
BY REVENUE
Lawn Genie sells 7% online and 93% offline. Online runs through 2 channels; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 1.52K ratings on 2 channels, Lawn Genie averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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