GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 30 September 2026 across Amazon and Best Buy, KontrolFreek — a subsidiary of GN Store Nord A/S (Nasdaq Copenhagen: GN) — maintains an average selling price of $18.05. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 96.0% of year-to-date revenue versus just 3.9% at Best Buy. That heavy reliance on a single retailer leaves little diversification to cushion softening demand. Revenue fell 14.0% over the tracked period, including a 9.9% month-over-month decline in the most recent month. Pricing has held relatively firm by comparison, slipping only 1.5% overall to roughly $18.02, suggesting the pullback is volume-driven rather than the result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for KontrolFreek on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for KontrolFreek.
BY REVIEW COUNT
Across 522K ratings on 2 channels, KontrolFreek averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 522K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.90
Price
$573K
Revenue
$21.99
Price
$351K
Revenue
$16.90
Price
$301K
Revenue
$16.81
Price
$283K
Revenue
$16.99
Price
$148K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO KONTROLFREEK
