GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 31 July 2026 across Amazon and Best Buy, KontrolFreek — a brand within Danish GN Store Nord (Nasdaq Copenhagen: GN) — carries an average product price of $18.13. Channel concentration is the standout figure, with Amazon accounting for 90.4% of year-to-date revenue against just 9.5% at Best Buy. Momentum has been mixed: the most recent month delivered 8.6% revenue growth versus the prior month, yet revenue is still down 12.8% across the tracked period. Pricing has held remarkably steady, easing only 0.4% overall to a recent monthly average of $18.26. That stability suggests volume, not discounting, is driving the swings in this brand's performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for KontrolFreek on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for KontrolFreek.
BY REVENUE
KontrolFreek sells 91% online and 9% offline. Online runs through 1 channel; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 664K ratings on 2 channels, KontrolFreek averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 664K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.99
Price
$329K
Revenue
$16.99
Price
$183K
Revenue
$24.99
Price
$136K
Revenue
$16.99
Price
$94K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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