GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Lowes.com and HomeDepot.com, K-Flex demonstrates a heavily concentrated retail footprint, with Lowes.com commanding a dominant 91.7% share of the brand's online revenue compared to just 8.3% at HomeDepot.com. The brand's average product price during this period stood at $8.89, reflecting a 3.1% overall increase in average pricing over the trailing three-month window. However, K-Flex experienced a notable 26.1% decline in revenue over the same period, suggesting potential softening in demand or seasonal purchasing shifts. Despite the revenue headwinds, the rising average price indicates the brand has maintained or strengthened its pricing position in the market. These dynamics point to an opportunity for K-Flex to diversify its retailer presence and address the revenue contraction trend heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for K-Flex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for K-Flex.