GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Menards, Amazon and Home Depot shows Ironcat, a brand of privately held Protective Industrial Products, holding a notably balanced retail footprint rather than leaning on a single partner. Menards leads with a 39.2% revenue share, followed closely by Amazon at 34.6% and Home Depot at 26.1%, leaving no channel dominant. Momentum has been strong in the most recent quarter, with revenue up 36.7% overall and a 21.4% month-over-month gain in the latest period tracked. Pricing has drifted upward as well, with the average selling price reaching $12.58 after a 7.9% monthly increase, against a year-to-date average of $12.34. The modest 1.2% overall price movement suggests growth has been driven more by unit demand and shelf presence than by pricing actions.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ironcat on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ironcat.
BY REVENUE
Ironcat sells 61% online and 39% offline. Online runs through 2 channels; offline through 1. Online share has moved from 62% in May to 68% in Sep.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 4.79K ratings on 3 channels, Ironcat averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.79K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$77.87
Price
$1.4K
Revenue
$11.49
Price
$816
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
