Instant

Instant Market Overview

Grips Intelligence in-store data covering January 1 to August 31, 2026 shows Instant, a brand under Centre Lane Partners-owned Instant Pot Brands, concentrating virtually all of its tracked revenue in a single channel, with Amazon accounting for 99.8% of year-to-date sales. The brand's average product price sits at $107.81, positioning it in the mid-to-upper tier of its competitive set. Momentum softened over the June through August timeseries window, with revenue falling 26.2% month over month and declining 8.5% across the period overall. Pricing moved in the opposite direction, rising 3.1% over the same stretch even as the latest monthly average slipped 5.9% to $111.16. Top-selling items span a wide price band, from roughly $110 entry-level units to a $199.99 flagship, suggesting the assortment is being stretched to capture both value and premium demand.