GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 on Amazon, Instant generated an average product price of $87.51 across the tracked period. Sales momentum accelerated sharply, with revenue climbing 111.3% over the period and jumping 112.6% in the most recent month versus the prior month. Pricing also strengthened notably, as the average price rose to $101.98 in the latest month—a 30.5% month-over-month increase and a 28.1% gain overall. Amazon dominated the brand's distribution, accounting for 99.7% of total revenue share. Among top-selling items, the Instant Pot Pro 10-in-1 8-Quart model commanded the highest average price at $199.99, underscoring the brand's premium positioning within its lineup.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 111% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Instant on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Instant.
BY REVIEW COUNT
Across 8.7M ratings on 1 channel, Instant averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$140.93
Price
$10M
Revenue
$109.99
Price
$7.6M
Revenue
$129.99
Price
$3.62M
Revenue
$199.99
Price
$3.17M
Revenue
$169.17
Price
$2.37M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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