GRIPS CUSTOMERS & RESEARCH PARTNERS
Instant, a brand under Instant Pot Brands and backed by private equity firm Centre Lane Partners, posted an average product price of $97.55 between January 1 and September 30, 2026, according to in-store data from Grips Intelligence covering Amazon. That single channel accounted for 99.8% of year-to-date revenue, leaving the brand's performance almost entirely tied to one marketplace. Momentum deteriorated sharply over the July 1–September 30, 2026 window, with revenue falling 39.3% month over month and 55.7% across the quarter. Pricing moved in the same direction, as the average selling price slipped 12.6% month over month to $89.70 and 15.5% over the full period. Top-selling listings spanned roughly $87.50 to $185.96, pointing to a wide price ladder that gives the brand room to defend volume at entry tiers while discounting pressure builds at the premium end.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 56% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Instant on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Instant.
BY REVIEW COUNT
Across 7.8M ratings on 1 channel, Instant averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 7.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$113.83
Price
$15M
Revenue
$103.94
Price
$6.6M
Revenue
$109.72
Price
$4.78M
Revenue
$185.96
Price
$4.41M
Revenue
$87.50
Price
$2.95M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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