GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Instant generated virtually all of its revenue through Amazon, which accounted for 99.7% of the brand's revenue share between January and May 2026. The brand's average product price stood at $84.97 across tracked retailers during this period. However, Instant experienced a notable revenue decline of 16.1% over the March to May 2026 timeframe, signaling potential headwinds in consumer demand. Average pricing also trended downward, falling 8.2% over the same period, which may reflect increased promotional activity or competitive pressure in the category. These trends suggest Instant faces a challenging market environment heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Instant on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Instant.
BY REVIEW COUNT
Across 8.9M ratings on 1 retailer, Instant averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 8.9M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$109.99
Price
$8.3M
Revenue
$149.84
Price
$7.4M
Revenue
$199.99
Price
$4.75M
Revenue
$167.68
Price
$4.63M
Revenue
