GRIPS CUSTOMERS & RESEARCH PARTNERS
iDatalink, a brand of the privately held Automotive Data Solutions Inc., shows a concentrated two-retailer footprint in Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026. Amazon accounts for 58.6% of year-to-date revenue, with Best Buy close behind at 40.8%, leaving the brand's performance tied almost evenly to two accounts. Revenue has climbed 165.4% over the tracked period, with the most recent month adding another 20.4% month over month. Pricing has moved in the same direction, with average selling price up 91.2% to $106.86 in the latest month, well above the $73.42 year-to-date average. The combination of rapid revenue growth and a rising price point suggests mix shift toward higher-value items rather than discount-driven volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 165% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 91% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for iDatalink on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for iDatalink.
BY REVENUE
iDatalink sells 59% online and 41% offline. Online runs through 1 channel; offline through 1. Online share has moved from 91% in May to 86% in Sep.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 4.63K ratings on 2 channels, iDatalink averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.63K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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