GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com and lowes.com from January 1 to August 31, 2026 shows Howard — a brand operated by privately held, family-run Howard Products, Inc. — maintaining an average product price of $19.12. Amazon accounts for the majority of revenue at 53.0% share, while acehardware.com (23.6%) and lowes.com (23.1%) split the remainder almost evenly, giving the brand a notably balanced retail footprint outside the marketplace channel. Revenue has grown 6.4% over the tracked period, though the most recent month slipped 5.0% against the prior month. Pricing has held broadly steady, easing just 0.8% overall, with the latest monthly average at $19.55 after a 3.8% month-over-month dip. At Lowe's, top-selling items cluster in the $10.91 to $11.52 range, well below the blended brand average, suggesting a higher-priced assortment mix elsewhere.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Howard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Howard.
BY REVENUE
Howard sells 59% online and 41% offline. Online runs through 2 channels; offline through 2.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 755K ratings on 3 channels, Howard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 755K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.96
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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