GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Howard averaged a product price of $18.95 across the January 1 to June 30, 2026 period, with sales tracked across Amazon, acehardware.com, and lowes.com. Amazon led distribution with a 53.3% revenue share, followed by acehardware.com at 26.1% and lowes.com at 20.2%. Over the April 1 to June 30, 2026 timeseries window, Howard's overall revenue grew 6.8%, though it slipped 2.5% in the most recent month. Average price climbed to $19.71, a 3.7% month-over-month increase and up 2.7% across the full period. The combination of rising prices and steady revenue growth points to firm demand momentum despite the latest monthly dip.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Howard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Howard.
BY REVENUE
Howard sells 55% online and 45% offline. Online runs through 2 channels; offline through 2. Online share has moved from 1% in Feb to 63% in Jun.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 626K ratings on 3 channels, Howard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 626K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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