GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, Lowe's, and Ace Hardware, Howard maintains a diversified retail footprint with an average product price of $17.16. Amazon is the brand's dominant revenue driver at 59.5% of year-to-date sales, while lowes.com and acehardware.com contribute a nearly even split of 20.8% and 19.4%, respectively. Momentum has been positive in the most recent quarter, with revenue up 6.2% month over month and 2.4% overall since the start of the tracked period. Pricing has also firmed, with the latest monthly average reaching $17.94, a 3.2% month-over-month increase and 1.4% above where it started. The combination of rising prices and growing revenue suggests Howard is gaining value per transaction rather than relying on discounting to drive volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Howard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Howard.
BY REVENUE
Howard sells 68% online and 32% offline. Online runs through 2 channels; offline through 2.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 1.51M ratings on 3 channels, Howard averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.17
Price
$475K
Revenue
$63.19
Price
$372K
Revenue
$10.54
Price
$149K
Revenue
$13.03
Price
$118K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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