GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Howard generated revenue across three major retailers between January and May 2026, with Amazon commanding the largest share at 57.2%, followed by acehardware.com at 24.5% and lowes.com at 17.6%. The brand's average product price stood at $19.89 during the tracked period. Howard demonstrated positive momentum with revenue growing 5.3% month-over-month in the most recent period. Additionally, average pricing showed a modest 0.7% increase, suggesting stable demand and consistent pricing power across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Howard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Howard.
BY REVENUE
Howard sells 58% online and 42% offline. Online runs through 3 channels; offline through 2.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 747K ratings on 3 channels, Howard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 747K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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