GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Howard generated revenue across three major retailers between January and May 2026, with Amazon commanding the largest share at 57.2%, followed by acehardware.com at 24.5% and lowes.com at 17.6%. The brand's average product price stood at $19.89 during the tracked period. Howard demonstrated positive momentum with revenue growing 5.3% month-over-month in the most recent period. Additionally, average pricing showed a modest 0.7% increase, suggesting stable demand and consistent pricing power across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Howard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Howard.
BY REVENUE
Howard sells 59% online and 41% offline. Online runs through 3 retailers; offline through 2.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 747K ratings on 3 retailers, Howard averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 747K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
