GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Lowe's and Ace Hardware from January 1 to August 31, 2026 shows Seal-Krete, a brand owned by Rust-Oleum under RPM International (NYSE: RPM), concentrating the bulk of its sales in a single retail partner. Home Depot accounts for 64.1% of year-to-date revenue, with Lowe's at 24.1% and Ace Hardware trailing at 11.8%, leaving the brand heavily dependent on one account. The average product price sits at $82.55 across the period, positioning the brand toward the premium end of its shelf set. Pricing has trended upward, rising 4.5% overall and climbing 12.1% month-over-month to $73.14 in the most recent measured month. Revenue momentum has been mixed, however, with a 13.3% monthly gain offset by an 8.7% decline over the broader summer window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Seal-Krete on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Seal-Krete.
BY REVENUE
Seal-Krete sells 88% online and 12% offline. Online runs through 2 channels; offline through 1. Online share has moved from 92% in Apr to 85% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 3.93K ratings on 3 channels, Seal-Krete averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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