GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Lowe's and Ace Hardware from January 1 to September 30, 2026 shows Seal-Krete, a brand owned by Rust-Oleum under RPM International Inc. (NYSE: RPM), concentrating the vast majority of its sales at a single retailer. Home Depot accounted for 70.6% of year-to-date revenue, with Lowe's contributing 17.8% and Ace Hardware 11.7%. Momentum accelerated through the third quarter, with revenue up 35.6% month over month and 53.6% higher across the tracked period. Pricing moved in the same direction, as the average price climbed 27.1% month over month to $92.96, well above the $82.87 year-to-date average. The combined 42.4% rise in average price alongside revenue growth suggests gains were driven by premium mix rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 54% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 42% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Seal-Krete on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Seal-Krete.
BY REVENUE
Seal-Krete sells 87% online and 13% offline. Online runs through 2 channels; offline through 1. Online share has moved from 90% in May to 92% in Sep.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 4.68K ratings on 3 channels, Seal-Krete averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 4.68K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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