GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, HILAND recorded a modest overall revenue decline of 1.3% across offline retail channels tracked from January 1 to June 30, 2026, even as revenue grew 10.7% month-over-month in its most recent period. Home Depot dominated the brand's channel mix, capturing 75.2% of revenue share, well ahead of Amazon at 16.4% and Lowe's at 7.0%. The average product price rose meaningfully, climbing 9.3% over the period to reach $50.50 in the latest month against an overall average of $48.29. These pricing gains suggest HILAND has been able to sustain higher price points even amid softening top-line performance. Newegg remained a marginal contributor at just 1.2% of revenue share, underscoring the brand's heavy concentration in home-improvement retail.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for HILAND on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for HILAND.
BY REVIEW COUNT
Across 109K ratings on 4 channels, HILAND averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 109K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.53
Price
$26K
Revenue
$38.68
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
