GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across homedepot.com, Amazon, lowes.com, and Newegg, HILAND's sales are heavily concentrated with a single retail partner. Home Depot alone accounts for 70.7% of year-to-date revenue, with Amazon a distant second at 18.8%, followed by Lowe's at 8.7% and Newegg at just 1.9%. Revenue has contracted sharply over the tracked period, falling 40.8% overall, though the most recent month showed a modest 0.7% month-over-month uptick that may signal stabilization. Pricing has moved in the same direction, with the average price down 30.9% to $34.98 in the latest month against a period average of $43.63. The combination of steep price erosion and channel concentration suggests HILAND's near-term trajectory is closely tied to promotional dynamics at its largest retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 31% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for HILAND on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for HILAND.
BY REVIEW COUNT
Across 96K ratings on 4 channels, HILAND averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 96K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.53
Price
$25K
Revenue
$38.69
Price
$12K
Revenue
$51.47
Price
$8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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