GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Heat Hog generated nearly all of its revenue through Menards, which accounted for 97.6% of total revenue share between January and May 2026, with Home Depot capturing just 2.4%. The brand's average product price during this period stood at $67.62, reflecting a competitive positioning within its category. Notably, Heat Hog experienced a significant revenue decline of 81.5% over the tracked timeseries period from March to May 2026, suggesting strong seasonality effects as demand typically tapers heading into warmer months. Average pricing showed an upward trend, increasing 25.4% overall during the same window, with a notable 48.7% month-over-month spike indicating a possible shift toward higher-priced SKUs. Heat Hog's heavy reliance on a single retailer for the vast majority of its sales presents both a concentration risk and a potential opportunity for expanded distribution.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 81% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 25% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Heat Hog on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Heat Hog.