According to in-store data tracked by Grips Intelligence across Home Depot, Lowe's and Menards from January 1 to August 31, 2026, Halder's brick-and-mortar footprint is heavily concentrated in a single retail partner. Home Depot alone accounts for 59.9% of year-to-date revenue, ahead of Lowe's at 24.9% and Menards at 15.2%, leaving the brand exposed to shelf-space decisions at one dominant account. Average selling price sits at $61.66, though pricing has softened, easing 13.0% over the tracked period to roughly $60.72 in the most recent month. Momentum has also weakened on the top line, with revenue down 51.2% month over month and 23.3% across the period as a whole. The combination of falling prices and a narrowing revenue base suggests distribution breadth, rather than premium positioning, is the key variable for Halder's offline performance going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Halder on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Halder.
BY REVENUE
Halder sells 85% online and 15% offline. Online runs through 2 channels; offline through 1.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVENUE
$444.40
Price
$53K
Revenue
$67.86
Price
$34K
Revenue
$398.44
Price
$23K
Revenue
$106.66
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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