GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and homedepot.com, GHOST CONTROLS — a subsidiary brand of Nasdaq Stockholm-listed ASSA ABLOY (Nasdaq Stockholm: ASSA B) — posted revenue growth of 23.3% over the tracked period. Amazon dominates the brand's measured footprint with 94.3% of revenue share, leaving homedepot.com a comparatively modest 5.6%. Momentum carried into the most recent month, with revenue up 9.9% month over month. Pricing has moved in the same direction, as the average selling price climbed 10.6% to $229.62, against a year-to-date average of $213.52. The combination of rising prices and accelerating revenue suggests the brand is capturing demand without discounting, though its heavy single-channel concentration remains a structural dependency worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for GHOST CONTROLS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for GHOST CONTROLS.
BY REVIEW COUNT
Across 124K ratings on 2 channels, GHOST CONTROLS averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 124K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$668.00
Price
$740K
Revenue
$849.00
Price
$643K
Revenue
$966.00
Price
$585K
Revenue
$549.00
Price
$264K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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