GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data from January 1 to September 30, 2026 shows Gel Gloss, a brand of the privately held T.R. Industries, distributing its sales across four home improvement retailers tracked: Menards, Ace Hardware, The Home Depot and Lowe's. Menards dominates with 51.4% of year-to-date revenue, more than double Ace Hardware's 22.4%, while Home Depot and Lowe's account for 15.6% and 10.6% respectively. The brand's average product price sits at $5.94 for the period, placing it firmly in the low-ticket, impulse-purchase tier. Momentum softened in the third quarter, with revenue falling 21.3% month over month and 13.9% across the July–September window. Average selling price followed a similar path, dipping 11.7% in the latest month to $5.58 and declining 7.4% over the quarter, suggesting promotional pricing has yet to offset volume pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Gel Gloss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gel Gloss.
BY REVENUE
Gel Gloss sells 27% online and 73% offline. Online runs through 2 channels; offline through 2.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 2.62K ratings on 4 channels, Gel Gloss averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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