GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Menards, Ace Hardware, Home Depot, and Lowe's, Gel Gloss maintains a concentrated retail footprint with an average product price of $5.80. Menards dominates the brand's distribution, accounting for 53.5% of year-to-date revenue, more than double the 22.3% share held by Ace Hardware. Home Depot and Lowe's round out the mix at 15.7% and 8.5% respectively, leaving the brand heavily dependent on a single retail partner. Momentum has been positive over the summer months, with revenue rising 9.3% month over month and 11.2% overall across the June–August tracking window. Pricing has firmed in parallel, climbing 6.5% to reach an average of $6.31, suggesting the brand is capturing growth through both volume and higher realized price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Gel Gloss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gel Gloss.
BY REVENUE
Gel Gloss sells 24% online and 76% offline. Online runs through 2 channels; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 2.82K ratings on 4 channels, Gel Gloss averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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