According to in-store data from Grips Intelligence, Gel Gloss generated sales across three major home improvement retailers between January and April 2026, with Menards commanding a dominant 61.0% revenue share, followed by Ace Hardware at 25.9% and Home Depot at 13.1%. The brand's average product price during this period stood at $5.41, positioning it as a competitively priced option in its category. Notably, Gel Gloss experienced an 18.4% overall revenue decline over the tracked period, suggesting potential seasonal softening or shifting consumer demand. Average pricing saw a modest 3.0% month-over-month increase in the most recent period, even as the overall average price trended down 5.8% across the full timeframe. This divergence between recent price upticks and longer-term revenue declines may signal an evolving pricing strategy worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Gel Gloss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Gel Gloss.