GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to May 2026, Gel Gloss generates the majority of its revenue through Menards, which accounts for 59.1% of total revenue share, followed by Ace Hardware at 24.8% and Home Depot at 13.9%. The brand maintains a presence across four major home improvement retailers, with Lowe's contributing a modest 2.3% of revenue share. Gel Gloss products carry an average price point of $5.51, positioning the brand in an accessible price range within its category. Notably, the brand's average price has increased 17.2% over the tracked period, suggesting either a shift toward premium offerings or broader pricing adjustments. Menards' dominant share highlights a strong regional retail partnership that significantly outpaces even national chains like Home Depot and Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Gel Gloss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gel Gloss.
BY REVENUE
Gel Gloss sells 16% online and 84% offline. Online runs through 2 channels; offline through 2. Online share has moved from 14% in Jan to 29% in May.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 3.56K ratings on 4 channels, Gel Gloss averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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