GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to May 2026, Gel Gloss generates the majority of its revenue through Menards, which accounts for 59.1% of total revenue share, followed by Ace Hardware at 24.8% and Home Depot at 13.9%. The brand maintains a presence across four major home improvement retailers, with Lowe's contributing a modest 2.3% of revenue share. Gel Gloss products carry an average price point of $5.51, positioning the brand in an accessible price range within its category. Notably, the brand's average price has increased 17.2% over the tracked period, suggesting either a shift toward premium offerings or broader pricing adjustments. Menards' dominant share highlights a strong regional retail partnership that significantly outpaces even national chains like Home Depot and Lowe's.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Gel Gloss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Gel Gloss.
BY REVENUE
Gel Gloss sells 16% online and 84% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 14% in Jan to 29% in May.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 3.51K ratings on 4 retailers, Gel Gloss averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 3.51K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.