GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, GCI Outdoor generated 93.0% of its revenue through Amazon between January and May 2026, with Ace Hardware (4.6%) and Lowes (2.4%) capturing the remaining share. The brand's average product price held steady at $79.64, showing only a modest 1.2% increase over the tracked period. GCI Outdoor experienced significant sales momentum, with revenue surging 132.8% over the March to May 2026 timeframe. The most recent month alone saw a 43.8% month-over-month revenue jump, signaling strong seasonal demand acceleration. Top-selling products on Amazon are concentrated in the portable rocking chair category, with price points ranging from $75.00 to $95.00.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 136% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GCI Outdoor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for GCI Outdoor.
BY REVENUE
GCI Outdoor sells 94% online and 6% offline. Online runs through 2 channels; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.78M ratings on 3 channels, GCI Outdoor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.78M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$75.60
Price
$1.43M
Revenue
$75.00
Price
$862K
Revenue
$75.00
Price
$489K
Revenue
$95.00
Price
$416K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
