GCI Outdoor

GCI Outdoor Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, acehardware.com and lowes.com, GCI Outdoor — a brand of Gathr Outdoors — commands an average product price of $80.03. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 88.6% of year-to-date revenue, far ahead of acehardware.com at 8.5% and lowes.com at just 2.9%. Momentum has softened over the tracked window, with revenue down 16.5% overall and average selling price declining 11.2%. The most recent monthly reading shows average price slipping a further 6.2% to $74.65, suggesting sustained discounting or a shift toward lower-priced assortment. Still, the latest month delivered 7.3% revenue growth versus the prior period, pointing to a possible stabilization after the earlier decline.