GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Fox Run generated the majority of its revenue through Amazon, which held a commanding 67.0% share, followed by homedepot.com at 23.6%, while acehardware.com and lowes.com trailed at 5.7% and 3.8% respectively. Across the January 1 to June 30, 2026 period spanning these four retail channels, the brand's revenue declined 12.9%, with the most recent month down 9.0% versus the prior month. Pricing held remarkably steady, with the average product price of $16.55 rising just 0.1% overall and the latest month averaging $16.87. Premium marble items anchored the higher end of the assortment, including a $70.39 marble board at Home Depot and a $23.99 marble rolling pin on Amazon. The combination of concentrated channel dependence on Amazon and softening revenue against flat pricing points to a volume-driven, rather than price-driven, contraction over the half-year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Fox Run on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fox Run.
BY REVENUE
Fox Run sells 94% online and 6% offline. Online runs through 3 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.51M ratings on 4 channels, Fox Run averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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