FloorHeat

FloorHeat Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across the lowes.com and homedepot.com channels, FloorHeat's demand is split almost evenly between its two retail partners, with Lowe's accounting for 53.0% of year-to-date revenue and Home Depot close behind at 46.7%. That near-parity is notable, as it leaves the brand without a single dominant retail dependency but also without a clear channel leader to anchor growth. The average product price across the tracked period sits at $106.78, though the most recent monthly reading came in far higher at $467.55, a 13.3% decline versus the prior month that still leaves pricing up 4.7% over the June-to-August window. Revenue momentum has been volatile on the same basis, climbing 29.2% month over month in the latest period yet finishing 19.1% below where it started the quarter. Taken together, the figures point to a brand whose in-store performance is being driven more by shifting product mix and price points than by steady volume gains.