FloorHeat

FloorHeat Market Overview

According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Home Depot and Lowe's, FloorHeat has built a notably balanced retail footprint, with homedepot.com accounting for 52.3% of year-to-date revenue and lowes.com close behind at 47.4%. Revenue momentum has been the standout story, climbing 60.7% over the tracked period and adding another 24.4% month over month in the most recent reading. That growth has come alongside aggressive price repositioning, as the average selling price fell 81.1% across the period and dropped 78.2% in a single month to $102.02. The year-to-date average product price of $136.44 still places the brand in the mid-to-premium tier of its category, suggesting the recent declines reflect mix shift or promotional activity rather than a permanent reset. Taken together, the near-even split between the two dominant home improvement retailers leaves FloorHeat unusually insulated from single-channel concentration risk.