FloorHeat

FloorHeat Market Overview

According to Grips Intelligence, FloorHeat's in-store performance between January 1 and June 30, 2026 shows revenue growth of 143.5% across the two channels tracked, homedepot.com and lowes.com. Home Depot led with a 54.1% revenue share, narrowly ahead of Lowe's at 45.7%. The brand's average product price climbed dramatically, rising 2,827.0% over the period to reach $446.69 in the latest month, a 70.5% month-over-month increase. This surge in pricing was accompanied by a modest 3.4% revenue dip in the most recent month, suggesting a possible near-term trade-off between higher prices and volume. Overall, the data points to a brand that has aggressively repositioned toward higher price points while sustaining strong year-to-date revenue momentum.