GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across homedepot.com and lowes.com, FloorHeat maintained an average product price of $50.07 during the tracked period. Home Depot captured the majority of FloorHeat's revenue share at 57.7%, while Lowe's accounted for 42.1%, indicating a relatively competitive split between the two major home improvement retailers. Notably, FloorHeat experienced a significant revenue decline of 71.8% over the tracked timeseries period, signaling a considerable downturn in sales momentum. Average pricing also saw a steep drop of 79.8% across the same window, suggesting aggressive markdowns or a shift in product mix toward lower-priced SKUs. These trends point to a challenging period for FloorHeat and warrant close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 72% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 80% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for FloorHeat on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for FloorHeat.