Everlasting Glow

Everlasting Glow Market Overview

According to Grips Intelligence in-store data tracked across lowes.com and homedepot.com from January 1 to September 30, 2026, Everlasting Glow — a brand of the family-owned Gerson Companies — generated the vast majority of its measured revenue through Lowe's, which accounted for 74.9% of year-to-date sales versus 25.1% at Home Depot. That heavy concentration in a single retail partner leaves the brand's performance closely tied to shelf decisions at one account. Revenue momentum has weakened sharply over the tracked window, falling 57.7% overall and declining 40.1% in the most recent month alone. At the same time, pricing has moved in the opposite direction, with the average selling price rising 22.4% over the period and gaining a further 7.2% month-over-month to reach $31.56, above the $28.21 period average. The combination of rising prices and contracting revenue suggests a mix shift toward higher-ticket items rather than broad-based demand growth.