GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon and Best Buy, Escort — a brand of privately held Cedar Electronics — commands an average product price of $209.95. Amazon dominates the brand's channel mix, accounting for 84.7% of year-to-date revenue, while Best Buy contributes a comparatively modest 14.1%. Momentum has been positive in the most recent quarter, with revenue rising 15.7% month-over-month and climbing 11.6% overall across the May–July 2026 tracking window. Pricing has held remarkably steady, with the average selling price at $193.78 in the latest month, up 1.6% sequentially but down just 0.7% over the period. Taken together, the figures point to a brand growing volume without resorting to significant discounting, though its heavy Amazon concentration leaves limited diversification across retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Escort on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Escort.
BY REVENUE
Escort sells 87% online and 13% offline. Online runs through 1 channel; offline through 1.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 249K ratings on 2 channels, Escort averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 249K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
