GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Best Buy and Amazon shows Rexing generating 81.0% of its year-to-date revenue through Best Buy, with Amazon accounting for the remaining 19.0%. The brand's average product price sits at $98.59 for the period, though the most recent monthly reading of $62.37 marked a 13.2% decline versus the prior month and a 9.9% drop over the tracked timeseries window. Revenue nonetheless advanced 9.1% month over month and 8.0% overall between May and July 2026, suggesting volume gains offset softer pricing. Rexing, Inc., a privately held U.S. company founded in 2015, operates the brand directly. The combination of heavy retail concentration and falling average prices makes channel mix the key variable to watch in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rexing on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Rexing.
BY REVENUE
Rexing sells 26% online and 74% offline. Online runs through 1 channel; offline through 1. Online share has moved from 13% in Mar to 55% in Jul.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 75K ratings on 2 channels, Rexing averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 75K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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