GRIPS CUSTOMERS & RESEARCH PARTNERS
Rexing is a privately held, unfunded company based in North Haven, Connecticut, founded in 2016 by Eric Yuhe Sun, and has not raised any external funding. According to in-store data from Grips Intelligence tracking Best Buy and Amazon between January 1 and June 30, 2026, the brand's revenue declined 17.2% over the period, signaling notable softening in offline demand. Best Buy dominated Rexing's channel mix with an 84.4% revenue share, while Amazon accounted for the remaining 15.6%. Even as revenue slipped, the brand's average product price rose 3.4% over the period to reach $101.80, reflecting a modest premiumization trend. The R316 4K GPS WiFi Front & Cabin Cam ranked among Rexing's top Best Buy products, carrying an average price of $178.82.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rexing on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Rexing.
BY REVENUE
Rexing sells 16% online and 84% offline. Online runs through 1 channel; offline through 1. Online share has moved from 7% in Feb to 46% in Jun.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 73K ratings on 2 channels, Rexing averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 73K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$61.81
Price
$190K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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