Elementi

Elementi Market Overview

Grips Intelligence in-store data tracked across Lowe's, Home Depot, and Amazon from January 1 to August 31, 2026 shows Elementi, a privately held brand, generating just over half of its year-to-date revenue at lowes.com (51.5%), with Amazon contributing 35.4% and homedepot.com trailing at 12.4%. The brand's average product price sat at $31.82 across the tracked period, though monthly averages reached $36.66 before easing 6.5% month over month. Pricing momentum remained positive overall, with average price up 16.0% over the June–August window. Revenue, however, moved the other way, falling 25.5% in the latest month and 8.5% across the quarter. The divergence between rising prices and softening revenue suggests volume pressure rather than a pricing problem, a dynamic worth watching as Lowe's concentration leaves Elementi heavily dependent on a single retail partner.