GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across four major retailers, Element demonstrated strong market momentum with revenue growing 121.7% over the observed period. The brand's sales were heavily concentrated between two dominant retail partners, with Office Depot commanding a 46.3% revenue share and Lowes.com close behind at 44.7%, together accounting for over 91% of total tracked revenue. Element maintained an average product price of $36.84 across all retailers during this period. Amazon and Home Depot represented a smaller but notable combined share of approximately 8.2%, suggesting potential room for expanded distribution and growth in those channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 98% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 36% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Element on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Element.
BY REVENUE
Element sells 23% online and 77% offline. Online runs through 4 retailers; offline through 2. Online share has moved from 8% in Dec to 16% in Apr.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 70K ratings on 4 retailers, Element averages 4.0★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.0
/ 5
From 70K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
