According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's, Office Depot, Amazon and Home Depot, Element — a brand within the portfolio of privately held Authentic Brands Group — carried an average product price of $28.73 over the period. Distribution is heavily concentrated, with lowes.com accounting for 62.9% of year-to-date revenue and Office Depot contributing another 28.1%, leaving Amazon (4.9%) and homedepot.com (3.9%) as marginal contributors. Momentum has softened, as revenue fell 12.4% month over month and is down 23.0% across the tracked timeseries window. Pricing, meanwhile, moved in the opposite direction, climbing 35.3% overall to reach $34.40, including a 15.0% month-over-month increase. The combination of rising average prices and falling revenue suggests unit volumes are contracting faster than price gains can offset, particularly within Element's dominant Lowe's channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 34% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Element on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Element.
BY REVENUE
Element sells 8% online and 92% offline. Online runs through 4 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 53K ratings on 4 channels, Element averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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