Grips Intelligence offline retail data tracked across Lowe's, Office Depot, Home Depot and Amazon from January 1 to September 30, 2026 shows Element concentrating the vast majority of its in-store sales in a single channel, with lowes.com accounting for 63.2% of year-to-date revenue and Office Depot adding 29.6%. Home Depot (4.2%) and Amazon (2.7%) remain marginal by comparison, leaving the brand heavily dependent on two retail partners. The average product price sits at $28.92 year-to-date, though pricing has climbed 30.1% over the tracked period and reached $38.88 in the most recent month, a 14.2% month-over-month increase. That premiumization has come alongside contracting volumes: revenue fell 31.8% month-over-month and is down 41.6% across the measured period. For Element, which sits within the privately held Authentic Brands Group portfolio, the divergence between rising prices and falling revenue is the key trend to watch heading into 2027.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Element on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Element.
BY REVENUE
Element sells 8% online and 92% offline. Online runs through 4 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 60K ratings on 4 channels, Element averages 3.8★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.8
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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