GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Element posted a challenging first half of 2026, with revenue declining 10.7% and average product price falling 10.8% over the tracked period spanning January 1 to June 30, 2026, across Lowe's, Office Depot, Amazon, and Home Depot channels. Grips Intelligence data shows that Lowe's dominated Element's channel mix at a 53.0% revenue share, followed by Office Depot at 29.5%, with Amazon and Home Depot trailing at 13.6% and 3.3%, respectively. The brand's overall average product price settled at $30.18 across the reporting window, according to Grips Intelligence. Momentum weakened further into the second quarter, with revenue dropping 9.8% month-over-month and average price slipping to $25.40, a 4.6% decline versus the prior month. These figures underscore a period of sustained pricing and revenue pressure for Element heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Element on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Element.
BY REVENUE
Element sells 18% online and 82% offline. Online runs through 4 channels; offline through 2.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 94K ratings on 4 channels, Element averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 94K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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