GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Lowes.com and HomeDepot.com, E-Z Reacher demonstrates an extremely concentrated retail footprint, with Lowes.com commanding 98.5% of the brand's online revenue share while HomeDepot.com accounts for just 1.5%. The brand's average product price during this period stood at $24.90, reflecting a modest 1.6% increase in average pricing over the trailing three-month window. Despite the slight uptick in pricing, E-Z Reacher experienced a 6.1% overall revenue decline over the same period, suggesting softening demand or reduced unit volume. These dynamics point to a brand that is heavily reliant on a single retail channel while navigating a period of contracting sales, which could present both a risk and an opportunity for strategic diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for E-Z Reacher on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for E-Z Reacher.