GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, E-Z Reacher generated the vast majority of its tracked revenue through Lowe's and Home Depot, with Lowes.com commanding a dominant 98.2% revenue share compared to just 1.8% for HomeDepot.com. The brand's average product price during this period stood at $26.42, reflecting an overall 11.9% increase in average pricing over the tracked months. Notably, E-Z Reacher experienced significant momentum with revenue growing 66.6% over the measured timeframe. The average price reached $28.07 in the most recent month, marking a 4.7% month-over-month increase, suggesting a continued upward pricing trend. These datapoints indicate strong revenue growth and pricing power for E-Z Reacher, concentrated almost exclusively within the Lowe's retail ecosystem.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 67% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for E-Z Reacher on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for E-Z Reacher.