GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline retail data covering January 1 through September 30, 2026 shows E-Z Reacher's in-store sales concentrated almost entirely in a single account, with lowes.com accounting for 98.6% of year-to-date revenue and homedepot.com contributing just 1.4%. That dependence leaves the brand's performance tightly linked to shelf decisions at one retail partner across the two channels tracked. Momentum softened in the most recent period, with revenue falling 29.3% month over month and declining 28.6% across the July–September window. Pricing, by contrast, has held remarkably steady, with an average product price of $28.09 and a cumulative increase of just 0.1% over the period. The combination of flat pricing and sharply lower revenue points to a volume-driven contraction rather than any repositioning on price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for E-Z Reacher on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for E-Z Reacher.
BY REVIEW COUNT
Across 20K ratings on 2 channels, E-Z Reacher averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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