GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, DuraPro generated nearly all of its revenue through Best Buy, which accounted for 99.0% of the brand's retail share between January and April 2026. The brand's average product price stood at $414.91 across the tracking period. Notably, DuraPro experienced a significant average price increase of 160.8% over the observed timeframe, suggesting a shift toward higher-priced product offerings. However, this price escalation coincided with a substantial 61.3% decline in overall revenue during the same period. These contrasting trends indicate that while DuraPro is commanding higher price points, volume and total sales have faced considerable headwinds across its primary retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 61% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 161% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for DuraPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for DuraPro.