DuraPro's in-store performance from January 1 to September 30, 2026, tracked by Grips Intelligence across offline retail channels, shows a brand operating with a concentrated distribution footprint. Best Buy accounts for 100% of year-to-date revenue, leaving the brand fully dependent on a single retail partner for its measured sales. Grips Intelligence data places the average product price at $1,184.90, though pricing has softened considerably, falling 20.2% over the tracked period to $1,047.72 in the most recent month, a figure that still represented a 6.1% month-over-month uptick. Revenue has grown 17.0% overall across the period, even as the latest month registered a 13.5% decline versus the prior month. The brand, which sits within Dural, a division of privately held MULTIBOND Inc. of Dorval, Quebec, appears to be trading price for volume as discounting deepens.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for DuraPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for DuraPro.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis