GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Home Depot, Lowe's and Amazon, DURA-LIFT has maintained a steady footprint with revenue up 2.3% over the tracked period. Home Depot is the brand's largest channel at 43.2% of year-to-date revenue, followed by Lowe's at 32.8% and Amazon at 24.0%, giving DURA-LIFT a notably balanced three-way distribution mix. The average product price sits at $35.64, positioning the brand in the mid-range tier of its category. Momentum has been modest but positive in the most recent month, with revenue rising 0.9% month over month and average price climbing 4.1% to $34.60. Even so, average pricing is down 0.4% across the full period, suggesting promotional activity or mix shifts are offsetting recent per-unit gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DURA-LIFT on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DURA-LIFT.
BY REVIEW COUNT
Across 110K ratings on 3 channels, DURA-LIFT averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 110K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$92.00
Price
$57K
Revenue
$23.99
Price
$49K
Revenue
$112.81
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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