GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Home Depot, Amazon, and Lowes.com, DURA-LIFT generates the majority of its online revenue through Home Depot, which commands a dominant 60.6% revenue share, followed by Amazon at 28.3% and Lowes.com at 11.2%. The brand's average product price sits at $34.12, with average pricing trending upward by 14.3% over the trailing period. Despite rising prices, DURA-LIFT experienced a 2.3% overall revenue decline during the observed window, suggesting that higher price points may be tempering purchase volume. This pricing-versus-demand dynamic, combined with its heavy reliance on a single retailer for over 60% of revenue, represents both a strategic consideration and an opportunity for the brand to diversify its channel mix going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for DURA-LIFT on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for DURA-LIFT.
