GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Home Depot, Amazon, and Lowe's, DURA-LIFT maintains an average product price of $35.48. Home Depot dominates as the brand's leading retail channel, capturing 57.5% of total revenue share, followed by Amazon at 24.2% and Lowe's at 18.3%. Despite this strong retail presence, DURA-LIFT experienced a 7.2% month-over-month revenue decline in the most recent period tracked. The brand's average price also saw a 1.9% overall decrease during the data period, suggesting possible competitive pricing adjustments. These insights highlight DURA-LIFT's heavy reliance on Home Depot as its primary revenue driver while navigating a softening pricing environment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 0% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for DURA-LIFT on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for DURA-LIFT.
BY REVIEW COUNT
Across 83K ratings on 3 retailers, DURA-LIFT averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 83K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
