GRIPS CUSTOMERS & RESEARCH PARTNERS
DURA-LIFT, a privately held Cincinnati-based brand, posted 4.5% revenue growth across tracked in-store channels between January 1 and September 30, 2026, according to Grips Intelligence data covering Lowe's, Home Depot, and Amazon. Revenue is split remarkably evenly across the three retailers, with lowes.com leading at 38.6%, homedepot.com close behind at 36.8%, and Amazon accounting for the remaining 24.6%. That near-balanced distribution is unusual and suggests no single retail partner holds outsized leverage over the brand's performance. Average product price sat at $35.09 for the period, rising 1.8% overall even as the most recent month dipped 1.5% to $34.53. With monthly revenue still advancing 1.1%, the brand appears to be growing on volume rather than aggressive price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for DURA-LIFT on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for DURA-LIFT.
BY REVIEW COUNT
Across 111K ratings on 3 channels, DURA-LIFT averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 111K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$92.00
Price
$57K
Revenue
$23.99
Price
$52K
Revenue
$112.81
Price
$39K
Revenue
$91.67
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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