GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across homedepot.com, lowes.com, and Amazon, DURA-LIFT maintains an average product price of $35.92. Home Depot is the brand's dominant channel, accounting for 47.5% of year-to-date revenue, followed by Lowe's at 29.4% and Amazon at 23.1%. Revenue has been broadly flat over the tracked period, edging up 1.4% month over month in the most recent reading but slipping 0.7% overall. Pricing has softened more noticeably, with the average price falling 4.3% month over month to $33.25 and 3.7% across the timeseries window from May through July 2026. That combination of stable volume and easing prices suggests a competitive, promotion-sensitive positioning rather than a shift in underlying demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for DURA-LIFT on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for DURA-LIFT.
BY REVIEW COUNT
Across 113K ratings on 3 channels, DURA-LIFT averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 113K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$92.00
Price
$45K
Revenue
$23.99
Price
$39K
Revenue
$112.70
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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