GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Directed Electronics generated sales across Best Buy, Amazon, and Newegg between January and April 2026, with an average product price of $61.10. Best Buy dominated as the leading retail channel, capturing 69.1% of the brand's total revenue share, followed by Amazon at 27.4% and Newegg at a modest 3.5%. The brand experienced a notable revenue decline of 68.3% over the tracked period, signaling potential challenges in demand or distribution. Average pricing also saw downward pressure, decreasing 25.1% overall, which may reflect promotional activity or shifting product mix. Among Best Buy's top-selling Directed Electronics products, wiring harnesses and T-harnesses for various vehicle makes were priced between $99.99 and $109.99, indicating a focus on higher-value accessories at that retailer.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 68% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 25% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Directed Electronics on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Directed Electronics.
BY REVENUE
Directed Electronics sells 31% online and 69% offline. Online runs through 2 retailers; offline through 1.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 12K ratings on 3 retailers, Directed Electronics averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$109.99
Price
$14K
Revenue
$109.99
Price
$13K
Revenue
$109.99
Price
$9.2K
Revenue
$99.99
Price
$8.9K
Revenue
TO DIRECTED ELECTRONICS
