Directed Electronics

Directed Electronics Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Best Buy, Amazon, and Newegg, Directed Electronics — a brand that sits under VOXX International, now part of Gentex Corporation (NASDAQ: GNTX) — carries an average product price of $61.15. Distribution is heavily concentrated, with Best Buy accounting for 80.6% of year-to-date revenue, far ahead of Amazon at 14.9% and Newegg at 4.5%. Revenue has grown 4.6% over the tracked period, though momentum has cooled recently, with the most recent month falling 23.6% against the prior month. Pricing has followed a similar pattern, slipping 1.7% overall but dropping a steeper 16.9% month over month to $61.61 in the latest period. The combination of a single dominant retail channel and softening recent price and revenue trends suggests performance is closely tied to Best Buy's shelf dynamics.