GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January 1 to June 30, 2026 across tracked retailers including Best Buy, Amazon, and Newegg, Directed Electronics saw overall revenue grow 168.9% during the period, with April–June revenue climbing 102.1% versus the prior month. Best Buy dominated the brand's channel mix, accounting for 73.6% of revenue, followed by Amazon at 21.3% and Newegg at 5.1%. The average product price reached $62.02, with pricing rising 60.1% over the full period and increasing 38.6% month-over-month to $59.29 in the most recent quarter. These figures point to strong momentum in both sales volume and price positioning across the tracked channels. Grips Intelligence data underscores Best Buy as the clear leader in driving the brand's offline performance during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 169% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 60% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Directed Electronics on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Directed Electronics.
BY REVENUE
Directed Electronics sells 26% online and 74% offline. Online runs through 2 channels; offline through 1.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 13K ratings on 3 channels, Directed Electronics averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$15K
Revenue
$109.99
Price
$15K
Revenue
$109.99
Price
$10K
Revenue
$99.99
Price
$5.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO DIRECTED ELECTRONICS
