Directed Electronics

Directed Electronics Market Overview

According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Best Buy, Amazon, and Newegg, Directed Electronics — part of VOXX International, which was acquired by Gentex Corporation (NASDAQ: GNTX) — shows a heavily concentrated retail footprint. Best Buy alone accounts for 70.5% of year-to-date revenue, with Amazon contributing 23.4% and Newegg trailing at 6.2%. Revenue has climbed 75.2% over the tracked period, though the most recent month registered a 13.3% pullback versus the prior month. Pricing has moved sharply upward as well, with the average selling price rising 46.6% to $62.70 in the latest month, above the $57.87 period average. Together, the figures point to a brand gaining momentum on the back of higher price points while remaining dependent on a single dominant retail partner.