GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Best Buy, Amazon and Newegg from January 1 to August 31, 2026, Directed Electronics remains heavily concentrated at a single retailer, with Best Buy accounting for 77.6% of year-to-date revenue versus 17.4% at Amazon and just 5.1% at Newegg. The brand, part of VOXX International and now under Gentex Corporation (NASDAQ: GNTX), posted an average product price of $60.46 across the period. Momentum picked up over the summer, with revenue rising 18.6% between June and August 2026 and climbing 36.8% month over month in the strongest month. Pricing moved in the same direction, with the average selling price up 25.1% over the quarter to $74.15. That combination of rising revenue and a higher price point suggests a mix shift toward premium items such as the $109.99 harness assortment leading the Best Buy lineup.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Directed Electronics on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Directed Electronics.
BY REVENUE
Directed Electronics sells 25% online and 75% offline. Online runs through 2 channels; offline through 1. Online share has moved from 66% in Apr to 12% in Aug.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 9.9K ratings on 3 channels, Directed Electronics averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$8.1K
Revenue
$109.99
Price
$6.3K
Revenue
$109.99
Price
$5.4K
Revenue
$59.99
Price
$4.56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO DIRECTED ELECTRONICS
