GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to August 31, 2026 across Home Depot, Amazon, Ace Hardware, and Menards, Digz — a brand under Hillman Solutions Corp. (NASDAQ: HLMN) — generates the overwhelming majority of its tracked revenue at a single retailer. Home Depot alone accounts for 71.1% of year-to-date revenue, with Amazon a distant second at 25.6% and Ace Hardware (1.7%) and Menards (1.6%) contributing marginal share. The average product price sits at $10.42, and pricing has been essentially flat over the tracked period, edging up just 0.3%. Revenue momentum has been less stable, declining 23.7% overall across the measured window despite a 10.4% month-over-month rebound in the most recent period. That combination of steady pricing, heavy retailer concentration, and volatile sell-through defines the brand's current market position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Digz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Digz.
BY REVIEW COUNT
Across 98K ratings on 4 channels, Digz averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 98K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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