GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Home Depot, Amazon, Ace Hardware, and Menards, Digz — a brand under Hillman Solutions Corp. (NASDAQ: HLMN) — generates the majority of its tracked revenue through a single retail partner. Home Depot accounts for 57.2% of year-to-date revenue, with Amazon close behind at 39.3%, leaving Ace Hardware (1.8%) and Menards (1.7%) as marginal contributors. The brand's average product price sits at $11.21, positioning it firmly in the value tier of its category. Between July and September 2026, revenue grew 6.6% overall, though the most recent month slipped 3.3% against the prior period. Average selling price declined 3.7% across the same quarter to $10.83, suggesting promotional activity or mix shift may be supporting volume gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Digz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Digz.
BY REVIEW COUNT
Across 72K ratings on 4 channels, Digz averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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