GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data spanning January 1 to June 30, 2026 across offline/in-store channels, Digz — a brand of parent company Hillman Solutions Corp., listed on the Nasdaq Stock Market under the ticker symbol HLMN (NASDAQ: HLMN) — generated an average product price of $10.57, though overall revenue declined 58.1% over the tracked period. Home Depot dominated Digz's channel mix with a commanding 79.8% revenue share, followed by Amazon at 14.9%, while Ace Hardware (3.1%) and Menards (2.2%) contributed only marginal slices. Despite the broader downturn, Grips Intelligence data shows a strong rebound in the most recent month, with revenue climbing 72.1% versus the prior month. Average selling price also ticked up 9.0% month-over-month to $11.51, even as the metric fell 6.9% across the full period. Together, these figures point to heavy retail concentration and volatile momentum for Digz through the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 58% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Digz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Digz.
BY REVENUE
Digz sells 95% online and 5% offline. Online runs through 2 channels; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 115K ratings on 4 channels, Digz averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 115K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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