GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Digz demonstrates a highly concentrated retail distribution strategy, with homedepot.com commanding a dominant 82.3% share of the brand's total revenue across tracked retailers including Amazon, acehardware.com, and menards.com. Amazon accounts for 11.6% of revenue share, positioning it as a distant but notable secondary channel for the brand. The brand maintains an accessible average product price of $10.48, though its average price has seen a 17.7% increase over the March to May 2026 trend period. Digz's presence remains focused on the home improvement retail segment, with acehardware.com and menards.com collectively contributing just 6.1% of revenue share. This heavy reliance on a single dominant retailer presents both a strength in channel partnership and a potential vulnerability in diversification for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 79% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Digz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Digz.
BY REVENUE
Digz sells 94% online and 6% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 80% in Jan to 92% in May.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 104K ratings on 4 retailers, Digz averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 104K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
