GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Ace Hardware and Lowe's from January 1 to September 30, 2026 shows Devault Enterprises operating with a heavily concentrated retail footprint. Home Depot accounts for 88.6% of year-to-date revenue, leaving Ace Hardware at 8.7% and Lowe's at just 2.7%, a distribution that leaves the brand highly exposed to shelf decisions at a single retailer. Momentum softened over the July–September window, with revenue falling 27.7% month-over-month and 14.8% across the quarter overall. Pricing moved in the opposite direction, as the average price climbed to $29.09, up 1.0% month-over-month and 2.2% over the period, against a year-to-date average of $28.17. The combination of rising average prices and declining revenue suggests unit velocity, rather than price realization, is the pressure point to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Devault Enterprises on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Devault Enterprises.
BY REVENUE
Devault Enterprises sells 91% online and 9% offline. Online runs through 2 channels; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 13K ratings on 3 channels, Devault Enterprises averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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