GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Lowes.com and AceHardware.com, DeNova Detect demonstrates a heavily concentrated retail footprint, with Lowes.com commanding 94.9% of total revenue share compared to just 5.1% for AceHardware.com. The brand's average product price sits at $101.16, reflecting a modest 1.5% decrease over the tracked period. Despite a recent 8.2% month-over-month revenue uptick, DeNova Detect experienced an overall revenue decline of 41.5% across the reporting window. These trends suggest the brand may be navigating shifting demand dynamics while maintaining pricing stability across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DeNova Detect on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for DeNova Detect.
BY REVENUE
DeNova Detect sells 22% online and 78% offline. Online runs through 1 retailer; offline through 2.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 720 ratings on 2 retailers, DeNova Detect averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 720 ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.