GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's and Ace Hardware, DeNova Detect — a brand of New Cosmos USA, a subsidiary of Tokyo-listed New Cosmos Electric (TSE: 6824) — has built a highly concentrated retail footprint. Lowe's accounts for 88.1% of year-to-date revenue, with Ace Hardware contributing the remaining 11.5%. Momentum has been strong in the most recent quarter, with revenue climbing 30.2% month-over-month and rising 75.9% overall across the July-to-September window. Average product price sits at $100.22 year-to-date, with the latest monthly reading of $98.93 down 0.3% sequentially. The modest 2.6% decline in average price over the period suggests growth is being driven by unit volume rather than premium pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 76% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for DeNova Detect on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DeNova Detect.
BY REVENUE
DeNova Detect sells 17% online and 83% offline. Online runs through 2 channels; offline through 2. Online share has moved from 34% in May to 6% in Sep.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 901 ratings on 2 channels, DeNova Detect averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 901 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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