Deflect-O

Deflect-O Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Ace Hardware, Home Depot and Newegg, Deflect-O — a brand held under Acacia Research Corporation (NASDAQ: ACTG) — shows a highly concentrated retail footprint. Ace Hardware alone accounts for 91.1% of year-to-date revenue, leaving Home Depot at 4.8% and Newegg at 4.2%, a distribution that leaves performance closely tied to a single retail partner. The brand's average selling price sits at $9.76 for the period, though pricing has softened to $9.43 in the most recent month, a 1.8% month-over-month decline and a 5.1% drop across the tracked window. Revenue has held essentially flat overall at 0.0% growth, with the latest month easing 1.3% against the prior period. The gap between Ace Hardware's sub-$15 assortment and Newegg's higher-ticket items above $25 suggests meaningfully different basket profiles by channel.