GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Newegg, and Home Depot, Deflect-O shows a highly concentrated retail footprint with Ace Hardware commanding an overwhelming 88.9% of the brand's total revenue share. The brand's average product price sits at $9.56, though pricing varies dramatically by retailer, with Newegg listings averaging significantly higher price points than those found at Ace Hardware. Notably, Deflect-O experienced a 25.3% revenue decline over the tracked period, signaling potential headwinds in consumer demand or distribution challenges. Despite the revenue downturn, average pricing edged up 2.0% overall, suggesting the brand may be prioritizing margin preservation over volume. Newegg and Home Depot account for just 6.6% and 4.4% of revenue share respectively, highlighting a significant opportunity for Deflect-O to diversify its retail presence.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Deflect-O on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Deflect-O.
BY REVENUE
Deflect-O sells 11% online and 89% offline. Online runs through 2 retailers; offline through 1.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVENUE
$69.94
Price
$16K
Revenue