Deflect-O

Deflect-O Market Overview

According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across tracked in-store channels, Deflect-O—owned by Acacia Research Corporation (NASDAQ: ACTG)—saw its overall revenue decline 4.3% over the period, with revenue also dipping 2.2% month-over-month. Ace Hardware dominated the brand's channel mix, commanding an outsized 89.1% revenue share, far ahead of Newegg at 6.4% and Home Depot at 4.5%. The brand's average product price sat at $9.62, rising 2.0% across the reporting window even as it edged down 0.6% in the most recent month to $9.93. This concentration of nearly nine in ten sales through a single retailer underscores Deflect-O's heavy reliance on Ace Hardware within its offline footprint. Together, these Grips Intelligence datapoints point to a brand facing modest revenue headwinds while maintaining relatively stable pricing during the first half of 2026.