Deflect-O

Deflect-O Market Overview

According to Grips Intelligence in-store data spanning January 1 through September 30, 2026, Deflect-O's tracked performance covers three retail channels: acehardware.com, homedepot.com, and Newegg. The brand's distribution is heavily concentrated, with acehardware.com accounting for 92.2% of year-to-date revenue, far ahead of homedepot.com at 5.0% and Newegg at 2.7%. Deflect-O, which sits under Acacia Research Corporation (NASDAQ: ACTG), carries an average product price of $9.68 across the tracked period, though pricing has softened 1.6% overall and settled near $9.45 in the most recent month. Revenue momentum has also turned negative, declining 7.6% across the measured window and 6.4% month-over-month in the latest period. Together, these figures point to a brand facing both volume and price pressure while remaining reliant on a single dominant retail partner.