Defend

Defend Market Overview

According to Grips Intelligence in-store data tracked across Menards and Lowe's from January 1 to August 31, 2026, Defend's brand revenue expanded 136.6% over the measured period. Menards accounts for the clear majority of that revenue at a 70.3% share, while Lowe's contributes the remaining 29.7%. Momentum accelerated sharply in the most recent month, with revenue up 197.6% versus the prior month. Pricing moved in the same direction, as the average selling price climbed 42.8% month over month to $129.32 and rose 40.4% across the full period. That figure sits well above the $101.63 year-to-date average price, suggesting a shift toward higher-value transactions rather than purely volume-driven growth.