GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards and Lowe's, Defend demonstrates a highly concentrated retail footprint, with Menards accounting for 88.5% of its total revenue share. The brand's average product price sits at $107.32, reflecting a notable 20.2% increase over the tracked period. Despite this upward pricing trend, Defend experienced a 14.5% overall revenue decline during the analysis window. However, the most recent month showed a strong rebound with revenue surging 70.9% compared to the prior month. Lowe's represents a smaller but meaningful secondary channel at 11.5% of revenue share, suggesting potential room for broader retail expansion.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Defend on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Defend.
BY REVENUE
Defend sells 5% online and 95% offline. Online runs through 1 retailer; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%