Defend

Defend Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across menards.com and lowes.com, Defend — a brand of the privately held Young Innovations — generated the majority of its revenue through Menards, which accounted for 70.4% of year-to-date sales versus 29.6% at Lowe's. The brand's average product price sat at $106.41 over the period, rising 10.8% across the tracked window and pointing to a steady move upmarket. Revenue grew 13.1% over the same stretch, though momentum proved uneven. The most recent month in the July-to-September timeseries saw revenue fall 62.0% against the prior month, alongside a 22.4% drop in average price to $100.32. That combination of long-run price gains and sharp short-term volatility suggests Defend's performance is closely tied to promotional cycles at its two retail partners.