Defend

Defend Market Overview

Defend generated strong momentum in offline retail, with data from Grips Intelligence showing revenue grew 149.8% over the tracked period spanning January 1 to June 30, 2026 across menards.com and lowes.com. Grips Intelligence data also indicates the brand's most recent month saw revenue climb 46.2% versus the prior month, underscoring accelerating in-store demand. Distribution remains heavily concentrated, as menards.com accounts for 89.4% of revenue share while lowes.com contributes the remaining 10.6%. At the same time, the average selling price softened to roughly $92.11, down 3.1% month-over-month and 13.0% over the full period. Taken together, these figures point to a brand rapidly expanding volume even as pricing eases across its two tracked retail channels.