GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, DEAD ON TOOLS generated the vast majority of its in-store revenue through a single retail channel, with menards.com accounting for 76.2% of revenue share, followed by homedepot.com at 12.3% and Amazon at 11.5%. Across the January 1 to June 30, 2026 tracking period spanning these three channels, the brand's revenue declined 18.5%, underscoring softening momentum heading into mid-year. Grips Intelligence data also shows the average product price slipped to $70.66, down 4.1% month-over-month and 1.8% over the full period. The concentration of sales at a single retailer suggests meaningful channel dependency and limited diversification for the brand. These figures highlight both a pricing pullback and a broader revenue contraction that merit close monitoring in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DEAD ON TOOLS on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for DEAD ON TOOLS.
BY REVENUE
DEAD ON TOOLS sells 24% online and 76% offline. Online runs through 2 channels; offline through 1.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 8.8K ratings on 3 channels, DEAD ON TOOLS averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 8.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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