GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, homedepot.com and Amazon from January 1 to September 30, 2026 shows DEAD ON TOOLS operating at an average product price of $69.82. Channel concentration is the defining feature of the brand's footprint, with menards.com accounting for 90.8% of year-to-date revenue. Home Depot contributes a far smaller 7.7%, while Amazon rounds out the mix at just 1.5%, leaving the brand heavily dependent on a single retail partner. Momentum has softened over the measurement window, with revenue down 4.0% overall and a steeper 13.0% decline in the most recent month tracked. Pricing has moved in the opposite direction more recently, rising 8.6% month over month to $69.59 even as the average price sits 3.0% below where it started the period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for DEAD ON TOOLS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DEAD ON TOOLS.
BY REVENUE
DEAD ON TOOLS sells 8% online and 92% offline. Online runs through 1 channel; offline through 1.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 2.79K ratings on 2 channels, DEAD ON TOOLS averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 2.79K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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