GRIPS CUSTOMERS & RESEARCH PARTNERS
DEAD ON TOOLS generated an average product price of $70.69 across in-store data tracked by Grips Intelligence from January 1 to August 31, 2026, spanning Menards, Amazon, and Home Depot. Distribution is highly concentrated, with Menards accounting for 84.3% of year-to-date revenue, well ahead of Amazon at 9.2% and Home Depot at 6.5%. Momentum turned positive in the most recent tracked month, when revenue rose 12.0% versus the prior month, lifting the overall trend to 2.4% growth across the summer period. Pricing, however, moved in the opposite direction, with the average selling price falling 9.3% month over month to $65.04 and declining 7.9% overall. That combination of rising revenue and softening price points suggests volume-led growth, a dynamic worth monitoring given the brand's heavy reliance on a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DEAD ON TOOLS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DEAD ON TOOLS.
BY REVENUE
DEAD ON TOOLS sells 16% online and 84% offline. Online runs through 2 channels; offline through 1. Online share has moved from 24% in Apr to 14% in Aug.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 7K ratings on 3 channels, DEAD ON TOOLS averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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