GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Amazon, and Home Depot, DEAD ON TOOLS generated the majority of its revenue through menards.com, which accounted for a dominant 71.3% share. Amazon and homedepot.com followed with 16.3% and 12.4% revenue shares respectively, indicating a highly concentrated retail distribution strategy. The brand's average product price stood at $68.76, with pricing trending upward by 14.3% over the tracked period. Overall revenue grew 10.0% during the same window, suggesting healthy demand momentum despite the rising price point. These dynamics position DEAD ON TOOLS as a niche but growing presence in the competitive tools market landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DEAD ON TOOLS on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for DEAD ON TOOLS.
BY REVENUE
DEAD ON TOOLS sells 29% online and 71% offline. Online runs through 2 retailers; offline through 1.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 9.1K ratings on 3 retailers, DEAD ON TOOLS averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 9.1K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
