GRIPS CUSTOMERS & RESEARCH PARTNERS
CURRENT, a brand held by private equity firm Regent, L.P., generated an average product price of $21.22 across the January 1 to August 31, 2026 period, according to in-store data from Grips Intelligence covering Amazon, homedepot.com, acehardware.com and lowes.com. Amazon dominates the brand's channel mix at 76.8% of year-to-date revenue, with homedepot.com a distant second at 18.5% and Ace Hardware and Lowe's together accounting for under 5%. Revenue momentum has been mixed, rising 16.6% month-over-month in the most recent period tracked but falling 20.0% overall across the June to August timeframe. Average selling prices followed a similar pattern, jumping 33.4% to $25.05 in the latest month while declining 10.3% over the full trend window. The pricing spread is notably wide, with premium items at Home Depot reaching $649.31 while high-volume Amazon listings sit closer to the $10 to $13 range.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CURRENT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CURRENT.
BY REVIEW COUNT
Across 467K ratings on 4 channels, CURRENT averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 467K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$584.45
Price
$84K
Revenue
$47.60
Price
$67K
Revenue
$12.99
Price
$63K
Revenue
$12.99
Price
$55K
Revenue
$9.79
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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