GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, CURRENT maintains a dominant presence on Amazon, which accounts for 95.6% of the brand's total revenue share across monitored retailers including homedepot.com and acehardware.com. The brand's average product price sits at $15.42, though its portfolio spans a wide range from everyday items under $20 to premium offerings like a smart electric pizza oven priced at $560.94. Despite a 2.9% increase in average pricing over the tracked period, CURRENT experienced a 17.3% overall revenue decline, suggesting potential volume softness even as price points edge higher. Amazon's near-total revenue dominance highlights a significant channel concentration risk, with Home Depot and Ace Hardware each contributing roughly 2% of revenue share. These trends point to a brand that may need to diversify its retail footprint to stabilize top-line performance going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CURRENT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CURRENT.
BY REVIEW COUNT
Across 678K ratings on 3 channels, CURRENT averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 678K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$560.94
Price
$86K
Revenue
$14.99
Price
$66K
Revenue
$18.99
Price
$45K
Revenue
$46.30
Price
$38K
Revenue
$13.99
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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