GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon and homedepot.com, Comfort Zone — a brand of the family-owned Davines Group — carried an average product price of $37.82. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 96.3% of year-to-date revenue and homedepot.com contributing just 3.4%. Momentum weakened over the July–September 2026 window, with revenue down 18.0% across the period and declining 14.0% in the most recent month alone. Pricing moved in the opposite direction, rising 4.9% over the same stretch to reach $38.93, a 2.8% month-over-month increase. The combination of falling revenue and firming average prices suggests volume softness rather than discount-driven erosion, leaving the brand heavily dependent on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Comfort Zone on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Comfort Zone.
BY REVIEW COUNT
Across 2.17M ratings on 2 channels, Comfort Zone averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 2.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.55
Price
$77K
Revenue
$155.00
Price
$27K
Revenue
$300.68
Price
$25K
Revenue
$201.48
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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