GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to August 31, 2026, Circulon's revenue grew 16.0% over the period, even as the most recent month slipped 12.7% against the prior month. Distribution is heavily concentrated, with Amazon accounting for 98.3% of year-to-date revenue and homedepot.com contributing just 1.7%. Pricing has trended upward, with the average price rising 6.4% across the period to $121.25 in the latest month, above the $113.35 period average. That premium positioning is reinforced at the top of the assortment, where multi-piece sets carry average prices between roughly $288 and $332. The combination of rising average prices and a single dominant channel suggests growth is being driven more by mix and pricing than by channel expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Circulon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Circulon.
BY REVIEW COUNT
Across 729K ratings on 2 channels, Circulon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 729K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
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