GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Home Depot, Circulon maintains a strong retail concentration with Amazon commanding 98.8% of its revenue share while Home Depot accounts for just 1.2%. The brand's average product price sits at $103.11, reflecting a relatively stable pricing strategy with only a 0.1% decrease over the tracked period. However, Circulon has experienced a notable revenue decline of 27.0% during the March to May 2026 period, signaling potential challenges in maintaining sales momentum. Premium offerings such as the C1 Series Clad Stainless Steel set priced at $549.99 and the Premier Professional 12-Piece set at $339.99 anchor the higher end of the product lineup on Amazon. This heavy reliance on a single retail channel combined with declining revenue trends suggests Circulon may benefit from diversifying its retail distribution strategy going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Circulon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Circulon.
BY REVIEW COUNT
Across 878K ratings on 2 channels, Circulon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 878K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$291.88
Price
$778K
Revenue
$339.99
Price
$538K
Revenue
$89.85
Price
$432K
Revenue
$107.51
Price
$173K
Revenue
$549.99
Price
$126K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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