GRIPS CUSTOMERS & RESEARCH PARTNERS
Circulon's in-store performance between January 1 and September 30, 2026, tracked by Grips Intelligence across Amazon and homedepot.com, shows a brand heavily concentrated in a single channel. Amazon accounts for 98.4% of year-to-date revenue, leaving homedepot.com with just 1.6% — a dependency that leaves little diversification cushion. Revenue has declined 26.7% over the tracked period, including a 13.5% drop in the most recent month, pointing to sustained softening in demand. Pricing has held comparatively steady, with an average product price of $109.48 and a recent monthly average of $115.49, down only 1.4% overall. Grips Intelligence data suggests the pressure is volume-driven rather than the result of discounting, as the brand maintains premium positioning on top sellers priced from roughly $60 to $310.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Circulon on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Circulon.
BY REVIEW COUNT
Across 679K ratings on 2 channels, Circulon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 679K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$285.84
Price
$644K
Revenue
$310.66
Price
$514K
Revenue
$96.21
Price
$141K
Revenue
$79.70
Price
$97K
Revenue
$60.76
Price
$81K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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