GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to September 30, 2026, Chicago Metallic — a brand under Lifetime Brands (NASDAQ: LCUT) — remains heavily concentrated in a single channel, with Amazon accounting for 93.4% of year-to-date revenue versus just 6.4% for homedepot.com. Revenue momentum has weakened notably, falling 23.5% month-over-month and 33.3% across the measured period. Pricing, however, has moved in the opposite direction, with the average selling price climbing 4.8% month-over-month and 5.3% overall to $19.72. The brand's blended average product price sits at $18.88, placing it in the accessible mid-tier of its category. Taken together, the data points to a brand trading volume for value, where rising prices have not yet offset declining sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Chicago Metallic on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Chicago Metallic.
BY REVIEW COUNT
Across 489K ratings on 2 channels, Chicago Metallic averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 489K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.99
Price
$117K
Revenue
$26.89
Price
$110K
Revenue
$17.56
Price
$93K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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