GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Lowe's and Menards, Capitol — a brand under Universal Music Group (Euronext Amsterdam: UMG) — maintains a concentrated retail footprint. Lowes.com accounts for 81.4% of year-to-date revenue, with menards.com contributing the remaining 17.7%, leaving the brand heavily dependent on a single retail partner. Average product price sits at $14.51 for the period, and the most recent tracked month came in higher at $14.72, a 2.9% month-over-month increase. Revenue momentum has been mixed: the latest month grew 6.0% versus the prior month, while the overall trend across the June–August window slipped 0.6%. That combination of firming prices against flat-to-slightly-declining revenue suggests unit volumes, rather than pricing, are the pressure point to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Capitol on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Capitol.
BY REVENUE
Capitol sells 8% online and 92% offline. Online runs through 2 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 15K ratings on 2 channels, Capitol averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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