GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon and Menards from January 1 to September 30, 2026, Capitol — a brand under Universal Music Group (Euronext Amsterdam: UMG) — generates the majority of its measured revenue through lowes.com, which holds a 55.0% share. Amazon follows at 33.9%, while menards.com accounts for the remaining 11.1%, leaving the brand's performance heavily concentrated in a single retail partner. The average product price across the tracked period sits at $17.65, with the most recent month climbing to $18.46, a 5.2% month-over-month increase. Pricing has trended upward overall, rising 4.1% across the measurement window. That gain has not offset softening demand, however, as total revenue declined 3.2% over the same stretch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Capitol on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Capitol.
BY REVENUE
Capitol sells 43% online and 57% offline. Online runs through 2 channels; offline through 2.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 96K ratings on 3 channels, Capitol averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 96K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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