GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking three major retailers—Lowe's, Menards, and Amazon—from January to May 2026, Capitol demonstrates a heavily concentrated retail footprint, with Lowe's commanding a dominant 79.5% share of the brand's total revenue. Menards follows as the second-largest channel at 19.4%, while Amazon captures just 1.1%, suggesting Capitol's strength lies firmly in traditional home improvement retail. The brand's average product price sits at $14.36, though individual items range significantly, with some products priced as high as $44.98. However, Capitol has faced notable headwinds during this period, with overall revenue declining 19.1% across the tracked timeframe. This revenue contraction, paired with relatively flat pricing (only a 0.5% increase), points to volume-driven softness rather than pricing pressure as the key challenge for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Capitol on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Capitol.
BY REVENUE
Capitol sells 8% online and 92% offline. Online runs through 2 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 12K ratings on 3 channels, Capitol averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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