GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking three major retailers—Lowe's, Menards, and Amazon—from January to May 2026, Capitol demonstrates a heavily concentrated retail footprint, with Lowe's commanding a dominant 79.5% share of the brand's total revenue. Menards follows as the second-largest channel at 19.4%, while Amazon captures just 1.1%, suggesting Capitol's strength lies firmly in traditional home improvement retail. The brand's average product price sits at $14.36, though individual items range significantly, with some products priced as high as $44.98. However, Capitol has faced notable headwinds during this period, with overall revenue declining 19.1% across the tracked timeframe. This revenue contraction, paired with relatively flat pricing (only a 0.5% increase), points to volume-driven softness rather than pricing pressure as the key challenge for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Capitol on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Capitol.
BY REVENUE
Capitol sells 7% online and 93% offline. Online runs through 2 retailers; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 12K ratings on 3 retailers, Capitol averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
