GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Brutus from January 1 to September 30, 2026 across Lowes.com and Menards.com shows a brand whose sales are split between two home improvement retailers, with Lowes.com accounting for 57.8% of year-to-date revenue and Menards.com the remaining 42.2%. The average product price sits at $9.00, though pricing has softened over the tracked period, declining 8.1% overall and 7.7% in the most recent month to $7.99. Revenue has followed a similar trajectory, falling 10.4% across the measured window despite a 4.6% month-over-month rebound in the latest period. That late-stage uptick suggests the lower price points may be helping stabilize volume heading into the fourth quarter. With no publicly traded parent confirmed among the brands using the Brutus name, the retailer-level data from Grips Intelligence offers one of the clearest available views into the brand's shelf performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Brutus on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Brutus.
BY REVIEW COUNT
Across 16K ratings on 2 channels, Brutus averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis