GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Lowe's, and Amazon, Brutus holds an average product price of $13.35. Menards.com dominates as the leading retailer for Brutus, capturing 49.5% of total revenue share, followed by Lowe's at 30.1% and Amazon at 20.4%. Notably, the brand experienced a significant overall revenue decline of 33.7% during the tracked period, signaling potential challenges in market demand. Average pricing also saw downward pressure, decreasing 3.9% over the same timeframe. These trends suggest Brutus may be navigating a period of softening sales and competitive pricing adjustments across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 34% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brutus on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Brutus.
BY REVENUE
Brutus sells 21% online and 79% offline. Online runs through 1 retailer; offline through 2.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 16K ratings on 3 retailers, Brutus averages 4.6★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.6
/ 5
From 16K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
