Brutus

Brutus Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Lowe's, Menards, and Amazon shows Brutus splitting its revenue with unusual evenness, with lowes.com at 35.5%, menards.com at 33.9%, and Amazon at 30.7%. That near-equal three-way distribution leaves the brand unusually balanced, with no single retailer accounting for more than roughly a third of sales. Pricing has trended upward, with the average selling price climbing 19.3% over the tracked period to $15.65 in the latest month, a 6.3% month-over-month gain, against a year-to-date average of $13.29. Revenue, however, has moved the other way, falling 7.6% month-over-month and 12.6% across the observed window. The combination suggests higher realized prices have not offset softening unit demand, a dynamic worth monitoring as the brand name is used by several independently held consumer businesses rather than one consolidated owner.