GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brutus generated the majority of its revenue through menards.com, capturing a dominant 64.7% revenue share compared to 35.3% at lowes.com during the January to April 2026 period. The brand's average product price stood at $11.19 across both tracked retailers. Notably, Brutus experienced a significant revenue decline of 25.2% over the observed trend period, signaling potential challenges in maintaining sales momentum. Average pricing also trended downward, dropping 9.7% over the same period, which may reflect promotional activity or shifting product mix. These insights suggest Brutus faces a contracting revenue environment despite its strong presence at Menards.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Brutus on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Brutus.