GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking in-store performance across Menards, Lowe's, and Amazon from January 1 to June 30, 2026, Brutus generated the largest share of its revenue through menards.com at 47.1%, followed by lowes.com at 31.7% and Amazon at 21.3%. The brand carried an average product price of $13.15 over this period. Grips Intelligence data shows that Brutus revenue declined 9.9% overall, reflecting a softening sales trajectory. Meanwhile, the average selling price slipped 4.6% overall, even as it ticked up 6.4% month-over-month to $13.12 in the most recent period tracked. Together, these figures point to a brand facing revenue pressure while maintaining a heavy concentration in home-improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brutus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Brutus.
BY REVENUE
Brutus sells 22% online and 78% offline. Online runs through 1 channel; offline through 2.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 19K ratings on 3 channels, Brutus averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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