Home/Insights/Brands/CALIProduct Intelligence - 2026 YTD USA

CALI

100K+

Products Sold, Jan to Aug 2026

200+

# Offline Stores

$93.62

Avg. Price

3.9

Avg. Rating

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CALI Market Overview

According to offline retail data from Grips Intelligence covering January 1 to August 31, 2026, CALI — a brand of UK-based Victoria PLC (LSE: VCP) — carries an average product price of $93.62 across the channels tracked. Lowe's dominates the brand's measured footprint, accounting for 98.9% of year-to-date revenue and making the retailer effectively the sole driver of CALI's tracked performance. Revenue momentum has been soft, declining 8.1% over the tracked window, though the most recent month showed a modest 1.1% rebound versus the prior month. Pricing, by contrast, has trended upward, with the average price rising 4.0% overall and reaching $95.05 in the latest month, a 4.2% month-over-month increase. The combination of firming prices against contracting revenue suggests unit volumes, rather than discounting, are the pressure point to watch heading into the back half of the year.

Revenue Share by Channel
1
Lowe's icon
Lowe's

99%

Data covers Lowe's

CALI's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

CALI's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.

Average price

Absolute values in $

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CALI's categories

REVENUE SHARE

Lowe's

Revenue distribution across product categories for CALI on Lowe's.

Lowe's

Categories by revenue share

Distribution in %

CALI's channels

REVENUE SHARE

Revenue distribution across tracked channels for CALI.

Channels by revenue share

Distribution in %

CALI's online vs offline revenue split

BY REVENUE

CALI sells 80% online and 20% offline. Online runs through 1 channel; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

80%

20%

Offline

Online channels

80%

Lowes.com

Offline channels

20%

Lowe's stores
Ace Hardware stores

CALI's customer ratings

BY REVIEW COUNT

Across 31K ratings on 1 channel, CALI averages 3.9. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

3.9

/ 5

From 31K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for CALI

BY REVENUE

Lowe's
Lowe's
#1CALI Mute step Gray Ash 20-mil x 7-in W x 48-in L Waterproof Luxury Vinyl Plank Flooring ( 24.03-sq ft Per Carton )

$96.35

Price

$818K

Revenue

#2CALI Mute Step White Aspen 20.0-mil x 7-in W x 48-in L Waterproof Luxury Vinyl Plank Flooring ( 24.03-sq ft Per Carton )

$95.86

Price

$734K

Revenue

#3CALI Aqua Tough Redefined Pine 20-mil x 7-3/32-in W x 48-in L Waterproof Luxury Vinyl Plank Flooring ( 23.77-sq ft Per Carton )

$94.86

Price

$482K

Revenue

#4CALI Aqua Tough Aged Hickory 20-mil x 7-3/32-in W x 48-in L Waterproof Luxury Vinyl Plank Flooring ( 23.77-sq ft Per Carton )

$94.84

Price

$368K

Revenue

#5CALI Aqua Tough Premium North Shore Oak 22-mil x 7-3/32-in W x 48-in L Waterproof Luxury Vinyl Plank Flooring ( 23.77-sq ft Per Carton )

$76.17

Price

$361K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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