GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to September 30, 2026, CALI's measured retail footprint is tracked almost entirely through Lowe's, which accounts for 99.5% of brand revenue. The brand, a subsidiary of UK-listed Victoria PLC (LSE: VCP), carries an average product price of $94.52 across the tracked period. Momentum accelerated in the most recent quarter, with revenue climbing 31.8% overall and posting a 30.4% month-over-month gain in the latest measured month. Pricing moved higher alongside volume, as the average price rose 10.8% to reach $102.00, a 6.3% increase versus the prior month. That combination of rising revenue and rising price points suggests CALI is gaining traction without discounting at its primary retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for CALI on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for CALI.
BY REVENUE
CALI sells 77% online and 23% offline. Online runs through 1 channel; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 30K ratings on 1 channel, CALI averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$94.17
Price
$532K
Revenue
$94.86
Price
$491K
Revenue
$93.31
Price
$468K
Revenue
$79.88
Price
$401K
Revenue
$99.60
Price
$378K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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