GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, CALI maintains a highly concentrated retail strategy with Lowe's commanding 98.5% of its revenue share. The brand's average product price sits at $90.08, though pricing has seen a notable 15.6% decline over the tracked period. CALI experienced a significant revenue contraction of 69.8% during the same window, signaling potential headwinds in consumer demand or shifts in retail positioning. Top-selling SKUs at Lowe's range in average price from $67.33 to $100.27, reflecting a broad price spread across the product lineup. These trends suggest CALI may be navigating a challenging period marked by both pricing pressure and declining sales velocity at its primary retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 69% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CALI on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for CALI.
BY REVENUE
CALI sells 83% online and 17% offline. Online runs through 1 channel; offline through 2. Online share has moved from 40% in Jan to 70% in May.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 75K ratings on 1 channel, CALI averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 75K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.68
Price
$1.01M
Revenue
$100.27
Price
$1.01M
Revenue
$67.33
Price
$617K
Revenue
$78.34
Price
$407K
Revenue
$94.84
Price
$353K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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