GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, CALI maintains a highly concentrated retail strategy with Lowe's commanding 98.5% of its revenue share. The brand's average product price sits at $90.08, though pricing has seen a notable 15.6% decline over the tracked period. CALI experienced a significant revenue contraction of 69.8% during the same window, signaling potential headwinds in consumer demand or shifts in retail positioning. Top-selling SKUs at Lowe's range in average price from $67.33 to $100.27, reflecting a broad price spread across the product lineup. These trends suggest CALI may be navigating a challenging period marked by both pricing pressure and declining sales velocity at its primary retail partner.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 70% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CALI on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for CALI.
BY REVENUE
CALI sells 83% online and 17% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 40% in Jan to 69% in May.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 75K ratings on 1 retailer, CALI averages 3.9★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
3.9
/ 5
From 75K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$99.68
Price
$1.01M
Revenue
$100.27
Price
$1.01M
Revenue
$67.33
Price
$617K
Revenue
$78.34
Price
$407K
Revenue