GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked at Lowe's from January 1 to June 30, 2026, CALI—a wholly owned subsidiary of publicly traded Victoria PLC (LSE: VCP)—commanded an average product price of $92.54 across the period. CALI's offline sales were heavily concentrated, with lowes.com accounting for 98.7% of tracked revenue share year-to-date. During the April 1 to June 30, 2026 timeseries window, revenue grew 87.5% month-over-month at its strongest point, though overall revenue declined 24.3% across the tracked period. Average price rose 8.3% versus the prior month to reach $91.26, even as the overall average price slipped 3.2%. Together, these Grips Intelligence datapoints highlight a brand with strong price stability but volatile revenue momentum through the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CALI on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for CALI.
BY REVENUE
CALI sells 83% online and 17% offline. Online runs through 1 channel; offline through 2.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 77K ratings on 1 channel, CALI averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$97.96
Price
$1.07M
Revenue
$98.41
Price
$1.05M
Revenue
$80.84
Price
$610K
Revenue
$77.39
Price
$460K
Revenue
$94.84
Price
$353K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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