CALI

CALI Market Overview

According to in-store data from Grips Intelligence covering January to April 2026, CALI demonstrates a highly concentrated retail strategy, with Lowe's accounting for 98.9% of the brand's total revenue share. The brand's average product price during this period stood at $90.71, though pricing saw a slight overall decline of 1.6% across the tracked months. Despite a notable 23.4% month-over-month revenue dip in the most recent period, CALI still managed to achieve modest overall revenue growth of 2.3% since the start of the tracked timeframe. Top-performing SKUs at Lowe's ranged in average price from $65.05 to $100.69, reflecting a diverse pricing strategy within its product lineup. This near-exclusive reliance on a single retailer presents both a streamlined distribution advantage and a potential vulnerability for the brand's market positioning.