GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Menards.com and Homedepot.com, CalFlor maintained an average product price of $13.72 during the period. Menards.com dominated the brand's revenue mix with a 77.8% share, while Homedepot.com accounted for 21.0%. Over the tracked window, overall revenue grew 5.9%, with the most recent month rising 9.0% versus the prior month. Pricing showed notable momentum, climbing 16.8% across the period to reach a recent average of $14.89. These offline retail figures, sourced from Grips Intelligence, point to a brand gaining both revenue and pricing traction through the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CalFlor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CalFlor.
BY REVENUE
CalFlor sells 22% online and 78% offline. Online runs through 3 channels; offline through 1. Online share has moved from 26% in Feb to 30% in Jun.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 13K ratings on 2 channels, CalFlor averages 4.0★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.0
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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