CalFlor

CalFlor Market Overview

CalFlor, a brand of the privately held CalFlor Accessory Systems, Inc., posted broadly flat in-store performance between January 1 and August 31, 2026, with revenue easing just 0.2% across the retail channels tracked by Grips Intelligence. Menards.com dominates the brand's footprint, accounting for 75.4% of year-to-date revenue, while homedepot.com contributes the remaining 24.0%. The average product price sits at $14.02 for the period, having risen a marginal 0.2% over the tracked window. More recently, momentum has softened, with monthly revenue falling 13.4% versus the prior month and average price slipping 1.7% to $14.91. Taken together, the Grips Intelligence data points to a stable but retailer-concentrated position, where growth hinges largely on shelf performance at a single dominant account.