GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to July 31, 2026, Built — a brand of Lifetime Brands (NASDAQ: LCUT) — has posted overall revenue growth of 6.1%, including a 12.6% month-over-month gain in the most recent period. Amazon dominates the brand's channel mix at 98.5% of year-to-date revenue, leaving lowes.com with just 1.3%. That concentration makes Built's performance highly dependent on a single marketplace, where shifts in visibility or buy-box dynamics can move the entire top line. Pricing has also firmed, with the average product price at $26.29 year-to-date and the latest monthly figure of $26.07 up 0.7% sequentially and 1.2% overall across the tracked window. Together, the combination of rising volume and modest price appreciation suggests demand is holding without the need for heavy discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Built on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Built.
BY REVIEW COUNT
Across 89K ratings on 2 channels, Built averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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