GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, homedepot.com, and lowes.com from January to February 2026, Built commands an average product price of $19.31 across its retail footprint. Amazon dominates as the brand's primary sales channel, capturing an overwhelming 83.5% of total revenue share, with homedepot.com and lowes.com trailing at 8.9% and 7.6% respectively. The brand experienced a notable revenue decline of 37.6% over the tracked period, signaling potential seasonal softness or shifting consumer demand. Additionally, Built's average price saw a 7.1% overall decrease, suggesting possible promotional activity or competitive pricing pressure across its retail partners. This heavy concentration on a single marketplace, combined with declining revenue and pricing trends, presents both a challenge and an opportunity for Built to diversify its retail strategy moving forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Built on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Built.
