GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to August 31, 2026, Built — a brand under Lifetime Brands (NASDAQ: LCUT) — generated an average product price of $25.54. Amazon dominates the brand's measured footprint with a 98.1% revenue share, leaving lowes.com at just 1.5%, an unusually concentrated distribution profile. Momentum softened over the summer, with revenue falling 21.0% month over month and 9.1% across the June–August window. Pricing followed a similar path, sliding to an average of $23.98 in the latest month, down 8.1% sequentially and 7.4% over the period. The combination of heavy single-channel reliance and simultaneous price and revenue declines suggests Built's near-term performance is closely tied to promotional dynamics on one platform.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Built on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Built.
BY REVENUE
Built sells 62% online and 38% offline. Online runs through 1 channel; offline through 2.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 46K ratings on 3 channels, Built averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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