GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, Lowes.com and Menards.com, Built posted an 85.8% revenue increase over the measured period. Built, a brand under Lifetime Brands, Inc. (NASDAQ: LCUT), saw momentum continue into the most recent quarter, with revenue climbing 22.3% month over month. Amazon accounted for the majority of tracked revenue at 55.0%, followed by Lowes.com at 34.6% and Menards.com at 10.4%. Pricing also trended upward, with the average price rising 33.1% across the period to $8.25 in the latest month, well above the $6.78 year-to-date average. Together, the simultaneous gains in revenue and average price suggest Built is scaling volume without relying on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 86% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 33% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Built on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Built.
BY REVENUE
Built sells 56% online and 44% offline. Online runs through 1 channel; offline through 2.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 41K ratings on 3 channels, Built averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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