Johnson Level

Johnson Level Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Menards and Lowe's shows Johnson Level, part of Sweden's Hultafors Group under Investment AB Latour (Nasdaq Stockholm: LATO B), splitting its retail revenue 56.3% to menards.com and 43.7% to lowes.com. The brand's average product price sits at $23.71, though pricing has softened notably, declining 10.4% over the tracked period. Revenue has followed a similar trajectory, falling 17.3% across the period and dropping a further 11.0% month over month in the most recent reading. The dual pressure of lower pricing and declining revenue suggests softening demand or increased promotional intensity rather than a pure volume story. With no third channel in the mix, Johnson Level's performance remains tightly tied to the health of these two home improvement retailers.