Johnson Level

Johnson Level Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Menards and Lowe's shows Johnson Level — owned by Sweden's Hultafors Group, a business area of Investment AB Latour (Nasdaq Stockholm: LATO B) — holding a split retail footprint, with menards.com accounting for 57.1% of year-to-date revenue and lowes.com the remaining 42.9%. The brand's average product price sits at $23.39, though the assortment spans a wide range from sub-$10 items to rotary laser systems priced above $1,300. Pricing momentum has been positive overall, with average price up 10.2% across the tracked period despite a 6.6% month-over-month dip in the most recent month. Revenue has been comparatively flat, easing 1.0% over the period and declining 7.0% in the latest month. The combination of rising average prices and softening revenue suggests unit volumes, rather than pricing, are the key pressure point for Johnson Level at brick-and-mortar retail.