GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Johnson Level generated revenue across two major retailers — Menards and Lowe's — between January and May 2026, with Menards commanding a dominant 60% revenue share compared to Lowe's at 40%. The brand's average product price stood at $22.56, though its portfolio spans a wide range from sub-$10 torpedo levels to high-end rotary laser systems priced above $800. Notably, Johnson Level's revenue grew 10.9% over the tracked period, signaling healthy momentum heading into mid-2026. Average pricing also trended upward, climbing 14.7% overall, which may reflect a shift toward higher-value product purchases or strategic price adjustments. These trends suggest Johnson Level is strengthening its position in the home improvement retail landscape, with Menards serving as its primary revenue driver.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Johnson Level on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Johnson Level.
BY REVENUE
Johnson Level sells 6% online and 94% offline. Online runs through 1 channel; offline through 2.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 45K ratings on 2 channels, Johnson Level averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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