GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Johnson Level generated its revenue across two major retailers between January and April 2026, with Menards commanding a dominant 61.2% revenue share compared to Lowe's at 38.8%. The brand experienced notable momentum during this period, with overall revenue growing 33.6% across the tracked timeframe. Johnson Level's average product price stood at $22.29, though its portfolio spans a wide range from budget-friendly torpedo levels under $10 to premium rotary laser systems priced above $800. Average pricing also trended upward, increasing 12.0% month-over-month in the most recent period, signaling a possible shift toward higher-value product sales.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 34% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Johnson Level on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Johnson Level.
BY REVENUE