Border Concepts

Border Concepts Market Overview

Grips Intelligence in-store data tracked across Ace Hardware, Home Depot and Lowe's from January 1 to September 30, 2026 shows Border Concepts maintaining a narrow but concentrated retail footprint. Ace Hardware dominates the mix at 88.1% of year-to-date revenue, with Home Depot contributing 10.6% and Lowe's just 1.3%. The brand's average product price sits at $14.32 across the full tracked period, though the most recent month reached $15.26, a 4.8% increase versus the prior month and up 3.8% overall during the July–September window. Revenue followed a similar trajectory, rising 4.9% month over month while finishing the quarter up a more modest 0.9%. The combination of accelerating price points and flatter top-line growth suggests volume softness is partially offsetting gains from higher-priced assortment.