GRIPS CUSTOMERS & RESEARCH PARTNERS
Border Concepts held an 80.4% share of its offline retail revenue through Ace Hardware, according to Grips Intelligence data spanning January 1 to June 30, 2026 across Ace Hardware and Home Depot channels, while Home Depot accounted for the remaining 18.9%. During the tracked April–June period, revenue declined 22.4% versus the prior month, contributing to an overall 22.3% drop. The average product price sat at $13.97, having risen 6.0% month-over-month to $14.13 in the most recent period despite a 3.8% decline over the full range. These figures suggest a heavy channel concentration paired with softening top-line momentum in the second quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Border Concepts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Border Concepts.
BY REVENUE
Border Concepts sells 20% online and 80% offline. Online runs through 2 channels; offline through 1.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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