Border Concepts

Border Concepts Market Overview

According to in-store retail data from Grips Intelligence covering January 1 through August 31, 2026 across Ace Hardware, Home Depot, and Lowe's, Border Concepts' sales are heavily concentrated in a single account, with acehardware.com accounting for 84.8% of year-to-date revenue versus 14.1% at homedepot.com and just 1.1% at lowes.com. The brand's average product price sits at $14.40, though pricing varies sharply by channel: top-selling items at Ace Hardware range from roughly $5.99 to $24.99, while leading Home Depot listings command $46 to $69. Momentum softened over the June–August window, with revenue down 3.9% month-over-month and 11.4% across the three-month period. At the same time, average price moved in the opposite direction, rising 3.1% over the same span to $14.56 despite a slight 0.9% monthly dip. The combination of rising prices and falling revenue suggests unit volumes, rather than pricing pressure, are driving the recent decline — leaving the brand's growth closely tied to expanding beyond its dominant Ace Hardware footprint.