GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Border Concepts recorded an average product price of $13.99 across tracked retailers between January and May 2026. The brand's revenue distribution is heavily concentrated, with Ace Hardware commanding 78.9% of total revenue share compared to Home Depot's 21.0%. Notably, Border Concepts experienced a 12.5% decline in overall revenue during the tracked period, signaling a downward sales trend. Average pricing also saw significant pressure, dropping 20.8% over the same timeframe. These shifts suggest Border Concepts may be adjusting its pricing strategy or facing increased competitive dynamics across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Border Concepts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Border Concepts.
BY REVENUE
Border Concepts sells 21% online and 79% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 9% in Jan to 9% in May.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVENUE