GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across acehardware.com, Amazon, and homedepot.com from January 1 to September 30, 2026, Blue Flame maintains an average product price of $13.75. Distribution is heavily concentrated, with acehardware.com accounting for 70.0% of year-to-date revenue, far ahead of Amazon at 17.5% and homedepot.com at 12.5%. Revenue softened over the period, declining 3.7% overall and falling 7.6% in the most recent month measured. Pricing moved in the opposite direction, with the average price rising 3.5% over the tracked window and reaching $14.03 in the latest month, a 5.9% month-over-month increase. The combination of firmer pricing against easing revenue suggests unit volumes, rather than price realization, are the primary pressure point for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Blue Flame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Flame.
BY REVENUE
Blue Flame sells 15% online and 85% offline. Online runs through 1 channel; offline through 1.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 2.05K ratings on 2 channels, Blue Flame averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 2.05K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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