GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, Amazon, and homedepot.com from January 1 to August 31, 2026 shows Blue Flame concentrating the bulk of its sales in a single retail partner. Acehardware.com alone accounts for 67.1% of year-to-date revenue, ahead of Amazon at 23.4% and homedepot.com at 9.4%. The brand's average product price sits at $13.94 across the tracked period, placing it firmly in the low-ticket tier. Pricing has softened over the summer, with the average falling 4.6% overall and slipping a further 1.4% month over month to $13.36. Revenue has been uneven, rising 5.2% in the most recent month measured but still down 8.5% across the June-to-August window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Blue Flame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Flame.
BY REVENUE
Blue Flame sells 33% online and 67% offline. Online runs through 2 channels; offline through 1. Online share has moved from 40% in Apr to 24% in Aug.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 1.87K ratings on 3 channels, Blue Flame averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.87K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
