GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across acehardware.com, Amazon, and homedepot.com, Blue Flame maintained an average product price of $14.27 during the period. Ace Hardware dominated the brand's in-store revenue mix at 75.4%, far ahead of Amazon at 18.3% and Home Depot at 6.3%. Grips Intelligence data shows revenue declined 20.7% month-over-month in the most recent tracked period. The brand's average price also softened, slipping 3.2% versus the prior month to $14.01. Together, these trends point to both pricing and revenue pressure heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Blue Flame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Flame.
BY REVENUE
Blue Flame sells 25% online and 75% offline. Online runs through 2 channels; offline through 1. Online share has moved from 15% in Feb to 38% in Jun.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 1.33K ratings on 3 channels, Blue Flame averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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