GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Blue Flame generated the majority of its revenue through acehardware.com, commanding a dominant 76.0% revenue share between January and May 2026, followed by Amazon at 18.7% and homedepot.com at 5.3%. The brand maintained an average product price of $14.39 across all three tracked retailers during this period. Despite its strong retail presence at Ace Hardware, Blue Flame experienced a notable 14.9% decline in overall revenue over the observed timeframe. Average pricing saw a slight decrease of 3.3% over the same period, suggesting possible competitive pressure or promotional activity across its distribution channels. These insights highlight Blue Flame's heavy reliance on a single retailer while facing downward trends in both revenue and pricing.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Blue Flame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Blue Flame.
BY REVENUE
Blue Flame sells 24% online and 76% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 14% in Jan to 41% in May.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 767 ratings on 3 retailers, Blue Flame averages 4.6★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.6
/ 5
From 767 ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
