GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Blue Flame generated the majority of its revenue through acehardware.com, commanding a dominant 76.0% revenue share between January and May 2026, followed by Amazon at 18.7% and homedepot.com at 5.3%. The brand maintained an average product price of $14.39 across all three tracked retailers during this period. Despite its strong retail presence at Ace Hardware, Blue Flame experienced a notable 14.9% decline in overall revenue over the observed timeframe. Average pricing saw a slight decrease of 3.3% over the same period, suggesting possible competitive pressure or promotional activity across its distribution channels. These insights highlight Blue Flame's heavy reliance on a single retailer while facing downward trends in both revenue and pricing.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Blue Flame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Flame.
BY REVENUE
Blue Flame sells 24% online and 76% offline. Online runs through 2 channels; offline through 1. Online share has moved from 14% in Jan to 39% in May.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 950 ratings on 3 channels, Blue Flame averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 950 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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