GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across menards.com, acehardware.com, homedepot.com and lowes.com, Blu-Mol — a house brand of the privately held Disston Company — maintains a highly concentrated retail footprint. Menards alone accounts for 75.0% of year-to-date revenue, with Ace Hardware a distant second at 18.8%, leaving Home Depot (4.0%) and Lowe's (2.1%) with marginal contributions. Revenue momentum has been positive, rising 11.9% month-over-month and 13.6% overall across the June–August 2026 window. Pricing has held steady in the value tier, with an average product price of $5.00 year-to-date and a recent monthly average of $5.28, up 1.8% over the period despite a 2.7% dip in the latest month. The combination of low price points and heavy single-retailer dependence suggests both a volume-driven model and meaningful channel concentration risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Blu-Mol on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blu-Mol.
BY REVENUE
Blu-Mol sells 6% online and 94% offline. Online runs through 3 channels; offline through 2.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 1.51K ratings on 4 channels, Blu-Mol averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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