GRIPS CUSTOMERS & RESEARCH PARTNERS
Between January 1 and June 30, 2026, Grips Intelligence in-store data shows Blu-Mol maintained an average product price of $4.88 across the three tracked retail channels, with revenue declining 6.5% over the period. Menards commanded the largest share of Blu-Mol's revenue at 63.2%, followed by Ace Hardware at 29.3% and Home Depot trailing at just 6.5%, according to Grips Intelligence. The brand's average price climbed 8.8% over the six-month window, ending the second quarter at $5.19 after a 4.3% month-over-month uptick. This upward pricing trend contrasts with the softening revenue, suggesting volume pressure even as unit prices rose. The concentration of nearly two-thirds of revenue at a single retailer underscores Blu-Mol's heavy dependence on Menards as its primary distribution channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Blu-Mol on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blu-Mol.
BY REVENUE
Blu-Mol sells 8% online and 92% offline. Online runs through 2 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 1.73K ratings on 3 channels, Blu-Mol averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.73K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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