GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Ace Hardware, and Home Depot, Blu-Mol shows a concentrated retail footprint with Menards commanding a dominant 60.8% revenue share, followed by Ace Hardware at 31.3% and Home Depot at just 7.1%. The brand's average product price sits at a competitive $4.85, though pricing has trended upward with a 7.2% increase over the tracked period. Despite this pricing growth, Blu-Mol has faced significant revenue headwinds, with overall revenue declining 42.9% during the observed timeframe. These dynamics suggest Blu-Mol maintains strong positioning within regional and specialty hardware retailers while facing broader demand challenges in the current market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 43% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Blu-Mol on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Blu-Mol.
BY REVENUE
Blu-Mol sells 8% online and 92% offline. Online runs through 2 retailers; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 1.45K ratings on 3 retailers, Blu-Mol averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 1.45K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE