GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to September 30, 2026 across Menards, Ace Hardware, Home Depot and Lowe's, Blu-Mol — a house brand of the privately held Disston Company — shows a heavily concentrated retail footprint. Menards alone accounts for 75.9% of year-to-date revenue, with Ace Hardware a distant second at 16.9%, leaving Home Depot (3.9%) and Lowe's (3.2%) as marginal contributors. The brand's average selling price sits at $5.45, positioning it firmly in the value tier of its retail shelf space. Pricing momentum is the standout trend: the average price climbed 27.8% over the tracked period, including a 31.4% month-over-month jump to $6.94. Revenue, by contrast, has been comparatively flat, edging up just 1.3% overall despite a 9.6% month-over-month decline in the most recent period, suggesting price gains are offsetting softer unit movement.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Blu-Mol on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blu-Mol.
BY REVENUE
Blu-Mol sells 7% online and 93% offline. Online runs through 3 channels; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 1.24K ratings on 4 channels, Blu-Mol averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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