GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards, Ace Hardware, Home Depot, and Lowe's shows Blu-Mol, a house brand of the privately held Disston Company, operating with a heavily concentrated retail footprint. Menards alone accounts for 68.8% of year-to-date revenue, with Ace Hardware contributing 24.5% and the two big-box chains, Home Depot and Lowe's, together representing under 7%. Pricing has trended upward, with the average price climbing 9.2% over the tracked period to $5.43 in the most recent month, above the $4.87 year-to-date average. Revenue, however, has softened, falling 3.6% overall even as the latest month posted a 1.5% month-over-month gain. That combination of rising prices and slipping revenue suggests unit volumes are the pressure point, while the concentration risk tied to a single dominant retailer remains the defining feature of the brand's shelf presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Blu-Mol on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blu-Mol.
BY REVENUE
Blu-Mol sells 6% online and 94% offline. Online runs through 2 channels; offline through 2.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 1.46K ratings on 4 channels, Blu-Mol averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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