GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across Menards, Home Depot, and Ace Hardware, Blade Maid holds an average product price of $23.57. Menards dominates as the brand's primary retail channel, commanding an impressive 87.3% of total revenue share, with Home Depot accounting for 10.3% and Ace Hardware at 2.4%. Notably, the brand experienced a 19.2% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand or distribution shifts. Average pricing also trended downward, decreasing 4.7% over the same timeframe, which may reflect promotional activity or competitive pricing pressure. This heavy concentration of revenue at a single retailer presents both a strength in partnership depth and a risk in channel diversification for Blade Maid.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Blade Maid on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Blade Maid.