GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BIRDS Choice generated the majority of its revenue through Home Depot, which accounted for 50.1% of total revenue share between January and April 2026, followed by Lowe's at 34.9%, Amazon at 10.8%, and Ace Hardware at 4.2%. The brand's average product price during this period stood at $35.03, reflecting a broad range of price points across retailers. Notably, BIRDS Choice's revenue declined 5.9% over the tracked period, signaling a potential softening in demand. Despite the revenue dip, average pricing saw a modest 1.2% overall increase, suggesting the brand may be leveraging price adjustments to offset volume losses. With Home Depot and Lowe's together commanding 85% of BIRDS Choice's revenue share, the brand's performance remains heavily concentrated in the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for BIRDS choice on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for BIRDS choice.
BY REVENUE
