GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, BIRDS Choice generated the largest share of its revenue through homedepot.com at 45.0%, followed closely by lowes.com at 41.1%, with Amazon and acehardware.com accounting for the remaining 13.8%. The brand's average product price during this period stood at $35.09, reflecting a diverse catalog ranging from accessory-level price points to premium items exceeding $150. Notably, BIRDS Choice experienced significant revenue momentum, with a 43.8% overall revenue increase observed during the tracked period. The competitive split between Home Depot and Lowe's highlights BIRDS Choice's strong positioning within the home improvement retail channel, where together these two retailers represent over 86% of the brand's total revenue. This concentration suggests that BIRDS Choice has built a particularly effective distribution strategy targeting core home improvement shoppers rather than relying on general e-commerce marketplaces.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BIRDS choice on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIRDS choice.
BY REVIEW COUNT
Across 97K ratings on 4 channels, BIRDS choice averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 97K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
