BIRDS choice

BIRDS choice Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Lowe's, Home Depot, Amazon and Ace Hardware, BIRDS choice — a brand of privately held Backyard Nature Products — generated nearly half of its year-to-date revenue at Lowe's, which held a 48.9% share. Home Depot followed at 35.5%, while Amazon contributed 11.6% and Ace Hardware trailed at 4.0%, leaving roughly 84% of sales concentrated in just two home-improvement retailers. The brand's average product price landed at $33.93 for the period, with the most recent month tracking higher at $35.41, up 7.6% month over month and 10.5% over the measured span. That pricing strength came alongside softer sell-through, as revenue fell 15.2% versus the prior month and declined 12.6% across the July–September timeseries window. Assortment breadth varies sharply by channel, spanning premium items priced as high as $179.99 at Home Depot down to sub-$21 accessories at Lowe's.