GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's, Home Depot, Amazon and Ace Hardware, BIRDS choice, a brand of privately held Backyard Nature Products, generates the majority of its revenue through big-box home improvement retail. Lowe's alone accounts for 51.7% of year-to-date revenue, with homedepot.com contributing a further 35.4%, leaving Amazon (8.3%) and acehardware.com (4.6%) as comparatively minor channels. Revenue has declined 23.8% over the tracked period, though the most recent month showed a modest 0.9% month-over-month recovery. Average product price sits at $34.67, with the latest monthly figure of $33.77 up 2.4% sequentially but down 3.2% overall. That pricing spread reflects a wide assortment mix, ranging from sub-$20 items on Amazon to premium offerings priced near $180 at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BIRDS choice on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIRDS choice.
BY REVIEW COUNT
Across 84K ratings on 4 channels, BIRDS choice averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 84K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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