GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence, BIRDS choice generated steady momentum from January 1 to June 30, 2026, with overall revenue growing 10.3% and its average product price climbing 7.3% to reach $34.64 across tracked channels including Lowe's, Home Depot, Amazon, and Ace Hardware. The brand's revenue is heavily concentrated at home-improvement retailers, with lowes.com commanding a 46.2% share and homedepot.com close behind at 41.6%, while Amazon (7.7%) and acehardware.com (4.6%) played supporting roles. Despite the positive year-to-date trajectory, the most recent month tracked in the April 1 to June 30, 2026 timeseries showed revenue declining 27.3% versus the prior month, signaling potential seasonal softening. Grips Intelligence data also indicates pricing stabilized near the period's end, with the average price of $34.97 dipping just 0.2% month-over-month. Together, these figures underscore a brand leaning on two dominant retail partners while navigating recent short-term volatility.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BIRDS choice on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIRDS choice.
BY REVIEW COUNT
Across 99K ratings on 4 channels, BIRDS choice averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 99K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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