GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Lowes.com, and HomeDepot.com, Big Joe demonstrates a heavily consolidated retail strategy with Amazon commanding 87.7% of total revenue share. The brand maintains an accessible average product price of $30.17, though this figure has seen a notable 40.1% decrease over the tracked period. Revenue has also experienced a 20.2% overall decline during the same timeframe, signaling potential shifts in consumer demand or seasonal adjustments. Lowes.com holds a distant second position at 10.3% revenue share, while HomeDepot.com accounts for just 2.0%, underscoring Big Joe's significant dependence on Amazon as its primary sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 40% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Big Joe on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Big Joe.
