GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, Lowes.com and HomeDepot.com, Big Joe maintained an average product price of $20.46. Amazon dominated the brand's year-to-date revenue mix with an 80.3% share, followed by Lowes.com at 16.8% and HomeDepot.com at a marginal 2.9%. Momentum weakened through the third quarter, with revenue falling 25.0% month-over-month and declining 38.2% across the July-to-September window. Pricing moved in the opposite direction, ending the period at $24.83 for a net 8.5% increase even after an 8.5% month-over-month step down. The concentration risk is clear: with four-fifths of sales tied to a single retailer, shifts in Amazon performance are likely to drive the brand's overall trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Big Joe on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Big Joe.
BY REVENUE
Big Joe sells 88% online and 12% offline. Online runs through 3 channels; offline through 1. Online share has moved from 81% in May to 92% in Sep.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 995K ratings on 3 channels, Big Joe averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 995K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$78.41
Price
$354K
Revenue
$247.71
Price
$178K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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