GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com and homedepot.com from January 1 to July 31, 2026 shows Big Joe, a brand created and operated by Michigan-based Comfort Research, LLC, generating the bulk of its revenue on a single platform. Amazon accounts for 75.8% of year-to-date revenue, with lowes.com contributing 20.6% and homedepot.com just 3.5%. Momentum has been positive in recent months, with revenue up 15.6% month over month and 39.8% higher across the May–July window. Pricing has firmed alongside that growth, as the average selling price climbed 18.6% month over month to $20.23 and rose 23.6% over the same three-month period. That average sits near the brand's $19.13 year-to-date figure, though top-selling items span a wide range from roughly $23 to $265, signaling meaningful mix variation within the assortment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Big Joe on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Big Joe.
BY REVENUE
Big Joe sells 86% online and 14% offline. Online runs through 3 channels; offline through 1. Online share has moved from 91% in Mar to 88% in Jul.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 1.44M ratings on 3 channels, Big Joe averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$264.95
Price
$239K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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