Big Joe

Big Joe Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Lowe's, and Home Depot from January 1 to June 30, 2026, Big Joe generated the vast majority of its revenue through Amazon, which commanded a 78.0% share, followed by lowes.com at 18.3% and homedepot.com at just 3.7%. Grips Intelligence data shows revenue grew 38.1% over the tracked period, including a 21.0% month-over-month gain in the most recent period. Notably, this growth came even as the brand's average price declined 16.7% over the same window, settling at an overall average product price of $20.54. Among its best-performing listings, higher-ticket items such as a giant foam-filled chair (averaging $268.69) and pool floats (up to $85.99) sat alongside lower-priced staples like refill beans at $23.52. The combination of strong revenue momentum and falling average prices suggests Big Joe's expansion in this period was volume-driven rather than price-led.