GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Big Joe maintains a strong retail presence with an average product price of $26.48. Amazon dominates as the brand's primary sales channel, commanding an impressive 85.6% of total revenue share, followed by Lowes.com at 11.9% and HomeDepot.com at 2.4%. Notably, Big Joe's average price has decreased by 33.8% over the tracked period, suggesting aggressive pricing strategies or a shift toward lower-priced product offerings. The brand's product range spans a wide price spectrum, from items priced around $23 to premium offerings reaching nearly $270, reflecting a diverse portfolio targeting multiple consumer segments. Despite the significant price adjustments, Big Joe's overall revenue remained relatively stable with only a marginal 0.2% decline during the period.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 34% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Big Joe on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Big Joe.
BY REVENUE
Big Joe sells 92% online and 8% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 98% in Jan to 81% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.75M ratings on 3 retailers, Big Joe averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 1.75M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
