Big Joe

Big Joe Market Overview

Grips Intelligence in-store data tracked across Amazon, lowes.com and homedepot.com from January 1 to August 31, 2026 shows Big Joe, a brand created and operated by Grand Rapids-based Comfort Research, LLC, concentrating 77.0% of its year-to-date revenue on Amazon, with lowes.com contributing 19.4% and homedepot.com just 3.6%. The average product price across the tracked assortment sits at $19.15, though pricing has trended sharply upward, rising 41.3% over the period to reach $24.67 in the most recent month, a 20.0% month-over-month jump. That premiumization has come alongside softer topline momentum, with revenue down 17.8% month-over-month and 5.6% across the June–August timeseries window. The gap between the $19.15 blended average and standout items such as a $261.39 XXL foam-filled chair points to a wide price ladder spanning entry-level and premium price points. Taken together, the Grips Intelligence figures suggest Big Joe is testing higher price realization while its heavy Amazon dependence leaves limited diversification across its remaining retail channels.