GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Lowes.com from January to February 2026, Big Joe experienced a significant revenue decline of 55.3% over the observed period, signaling a challenging start to the year. Amazon dominates as the brand's primary sales channel, accounting for an overwhelming 92.6% of total revenue share, with Lowes.com capturing just 6.8%. The brand's average product price settled at $37.70, though pricing trended downward with a 15.6% decrease over the period. Big Joe's product range spans a wide price spectrum, from entry-level items under $5 on Lowes.com to premium offerings priced at nearly $270 on Amazon. These trends suggest the brand may be navigating post-holiday seasonal softness and increased pricing pressure heading into Q1 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 55% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Big Joe on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Big Joe.
