GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Big Joe generated the vast majority of its revenue through Amazon, which accounted for 89.6% of total revenue share during Q1 2026 (January–March), followed by Lowes.com at 8.7% and HomeDepot.com at 1.7%. The brand's average product price stood at $33.30 across all tracked retailers during this period. Notably, Big Joe experienced a significant overall revenue decline of 54.2% over the quarter, accompanied by a 39.6% drop in average price. These trends suggest aggressive discounting or a shift toward lower-priced items, with Amazon remaining the overwhelmingly dominant sales channel for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 54% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 40% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Big Joe on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Big Joe.
