GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Behlen demonstrates a notable retail presence across two major home improvement retailers. The brand's revenue is primarily concentrated at homedepot.com, which commands a 56.0% share, while acehardware.com captures a significant 44.0%, reflecting a relatively balanced distribution strategy. Behlen products carry an average price point of $151.80, positioning the brand in the mid-to-premium segment of its category. Over the tracked period, average pricing showed a modest 3.2% upward trend, suggesting strengthening demand or strategic price adjustments. However, the brand experienced a notable 43.8% revenue decline during the March to May 2026 window, signaling potential seasonality or shifting competitive dynamics worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Behlen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Behlen.
BY REVENUE
Behlen sells 56% online and 44% offline. Online runs through 1 retailer; offline through 1.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%