GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Behlen across homedepot.com and acehardware.com from January 1 through September 30, 2026 shows a brand concentrated in a narrow retail footprint. Home Depot accounts for 65.7% of year-to-date revenue, with Ace Hardware contributing the remaining 34.3%, leaving the brand heavily dependent on a single retail partner. Pricing has firmed over the period, with the average product price at $146.54 year-to-date and a recent monthly reading of $150.54, up 2.6% month over month and 2.5% overall. Revenue momentum has moved in the opposite direction, falling 31.6% in the latest month and 27.7% across the tracked window. For Behlen, which operates under privately held Behlen Mfg. Co., the combination of rising prices and declining revenue suggests volume pressure rather than a pricing problem.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Behlen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Behlen.
BY REVENUE
Behlen sells 74% online and 26% offline. Online runs through 2 channels; offline through 1.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 1.7K ratings on 3 channels, Behlen averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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