GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Baumgartens generated its revenue primarily through three key retailers: Office Depot led with a 48.6% revenue share, followed closely by Newegg at 42.5%, while Amazon accounted for a smaller 8.9% slice. The brand's average product price during this period stood at $15.55, though pricing showed a downward trend with a 5.3% overall decrease across the tracked months. Despite the pricing pressure, Baumgartens demonstrated positive momentum with revenue growing 6.2% in the most recent month. The near-even split between Office Depot and Newegg suggests a well-diversified distribution strategy across office supply and e-commerce channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Baumgartens on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Baumgartens.
BY REVENUE
Baumgartens sells 51% online and 49% offline. Online runs through 2 retailers; offline through 1.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 30K ratings on 3 retailers, Baumgartens averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 30K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$18.99
Price
$4.58K
Revenue
